Huddle Up with Gus
Huddle Up with Gus

Episode · 11 months ago

rossgreenburg

ABOUT THIS EPISODE

Welcome to the Huddle with 15-year NFL quarterback Gus Frerotte! Today in the Huddle, Gus welcomes the one, the only Ross Greenburg, who served as president of HBO Sports from 2000 to 2011. Gus and Ross discuss the direction HBO Sports took while under Ross’ command, the job of interpreting multi-dynamic sports presentations and how Ross’ love of chronicling sports history really helped capture some great moments in sports. So, sit back, grab the popcorn and enjoy this very insightful episode of Huddle Up with Gus!

Hey everyone. Welcome to another episode of hello up with Gus, I'm your host, former NFL quarterback Gus Frerotte and welcome to the new 16 31 digital new studio. You know, some people say no news is good news. Well I say to those people you've never read. 16 31 digital news dot com. Go to 16 31 digital news dot com to get your latest news, sports music and entertainment and maybe even listen to your favorite podcast. Follow up with Gus check it out today at www. 16 31 digital news dot com. Huddle up with Gus is brought to you by Vegas sports advantage clients of Vegas. Sports advantage are winning big in 2021 you can be a part of the winning two. As of june 1st $100. Bettors are up $3700 500 dollars betters are up $18,500 and $1000 betters are up $37,000 and $5000 betters are up. $185,000. Become a client today. By clicking the link in the description below and use promo code, huddle up To take 25% off your package today. Thanks to our partnership. Welcome to what surely will be a doozy of a matchup brian here, sports fans, whether your game is on the gridiron at the diamond or on the links we can only say welcome to this week's huddle up with gusts. 15 year NFL quarterback Gus parents passion for sports has taken him on the field and behind the bench is playing for seven NFL franchises with 114 TVs under his belt. Gus knows who the players are and how the games are one. Uh, it's not every day you get to hang out with an NFL quarterback up. Okay, sports fans from the decked out and plush 16 31 digital studios, it's kick off time. So snap your chin straps on and get ready to huddle up with Gus two left. Mm hmm I want to ask you the question of basically how you fell in love with sports and when that happened for you. Well, interestingly, I grew up down the street from Kyle Gifford and we played peewee football starting in third grade and we went all the way through high school together and he had happened to be the son of the great frank Gifford. And so when we were kids growing up, he introduced us to abc sports and we, you know, even in high school started doing little odd jobs for abc at golf tournaments and whatnot. Um, and then that worked into a career because when I got to college, I didn't realize, you know, mom wanted law school and you know, I was going that right and all of a sudden my junior year, I have been exposed to abc sports and production and in the summer of my junior year I talked to frank and he got me hooked up with abc sports doing monday night football and you know some other and monday night baseball which existed then and some golf tournaments and uh and that was when I got hooked. That's when I said, wow, this is like going to Disney World every day and this is the life I want. And I just, when I got out of the ground, I just got, you know, on a car and just started my little crusade to get a job. But I never got a job at Abc Sports. It took me like nine months to land a full job that was just freelance, you know, and and HBO was sitting there. It was really a small little company and I applied for a job and I was the second person hired in the sports department. That's crazy. So, And you have a brother. Right, Michael. Yes, I do. So did you and my, are you close in age? Uh, no, he's four years older. He, I...

...idolized him as a, you know, he was a football player and I did everything he did. And uh he went on to go into the entertainment division of our, you know, our world and he did macgyver for 15 years and did a show, another show with Richard Dean Anderson as well. Yeah, Well I was gonna ask you like, you know, back in the day, I always talk about this with all of our guests and because it doesn't happen much today, like you just left the house that you wouldn't play it and you talked about it going with Kyle Gifford that you just went out in the streets and you played football and you played every other sport. So what sports did you end up playing in high school? So in high school I played golf and football. That's an interesting mix. That's, that's an interesting, interesting mix. And I played a little across uh, my sophomore year. And then when I got to Brown, I started, I played one day of football and I sat down with my buddy Tony who was my roommate. And I sat outside of the facility and I said, you know what, I can't commit to this, I can't do this. And so I ended up playing golf my freshman year at Brown. But then I found rugby and uh, yeah, and so I played rugby from my sophomore year through my senior year at Brown and really enjoyed it. Uh Now you have two things where you have football and golf and rugby and golf. I don't know. I don't know. How long do you have to be that tough on the golf course? I don't know. Listen, I I used to get more upset at golf than I did in football or rugby, you know? Yeah, a little stupid ball all over, you know, because in football and rugby you can say, well that guy screwed up, right, golf, it's on you or you can take it out on them. Right. Exactly. You know, with golf it's that little ball and you just want to kill that stupid thing when it goes way, Right? So, so what high school did you go to? It was Scarsdale high school in Westchester outside of the city. Um, Yeah, that was, you know, that was yeah, new york across, yeah, Hop every lacrosse, but also, you know, I grew up in the sixties and uh in high school I was out of there in 73. That was a really interesting time to be in new york uh, in sports. You know, my dad got season tickets to the Jets because he couldn't get giant tickets even though he knew the head coach of the Giants, There was a 30,030, person waiting list. And so he got jet home tickets when Shea Stadium opened and then two years after that they spent $407,000 and got this little known quarterback, I'm kidding, named Joe name. And so I lived the Joe name of life, went to every home game of Joe Willie through 72 when I went to college I went back to a couple games after that. My dad kept the tickets Section 407 All the way at the top. It was $6 a ticket. And Yeah, and even at 13 years old, went to Super Bowl three, which really yeah, which changed my life as well. What changed your life? Like why did that change your life just because of the game or the atmosphere and electricity felt No, I knew the importance of it. You know, I lived a NFL football and it was his, it was an historic game that will never be duplicated because it was too leaks kind of going after each other. It wasn't two divisions, it was two leagues and you know, the underdog Afl was just carried on its shoulders...

...and joe willie predicted it and did it and being there. You know, I felt it. Um, it was, it was magical and I, you know, I've done a number of things off of that historically, you know, whether it's the history of the NFL where I, you know, talked about it a lot and did a couple of other shows with steve Sable and NFL films that involve that game and that moment. But I think that left a big impression on me that the storyline of that, I did the history of the Afl with john Madden for HBO and, and I think a lot of that came from my experience, you know, with the Jet. Yeah. So when you do these kind of things like what you did with john Madden, is there a lot of direction going on, but I would, I don't know, I wonder, I wonder how that worked when you, when you have somebody like madmen there, do you just kind of give him a theme and just say go for it, because he's just so well, he worked more like him being by our side in formulating the storyline. Uh you know, you outline when you're doing a documentary, you kind of have to figure out how you're going to tell that story from beginning, middle to end. Um and he was just, he was an encyclopedia in terms of his knowledge of the entire a fl story from the beginning through the end 1970. I mean, he lived the whole 10 years and and he felt the passion and you know, he understood what what what Al Davis and and you know the Hunts, we're trying to do Lamar Hunt, it's really the story of Lamar in many ways that you can, I try to do a movie um and actually had a script written by a great writer named Jim Miller and it never came to fruition, but it's it isn't, I don't want to give it away as some other producer hearing this. Right? I get it. But I actually spent time with Lamar Hunt with Jim Miller um and we constructed the story and and it's a magical story. Yeah, I know it is, and if anybody's out there, you want to claim a spot and I'll bring you on, you can ask russell a question yourself because I know some people ask him this, you know, they were texting me today and I was like, no you guys come on and ask him yourself, I can't remember this, I got my own questions I wanna ask but um but it is amazing, can you remember like so sports was, it's such a big part of your life and you remember going to those Jets games now? Did you go to yankee games or where you met scott? Yeah, I was a yankee fan um I was as much a met fan when I was growing up. I became a Yankee fan when I had kids, you know born in 1988 and they were in that prime position, 1995. They were of age where they could latch on, you know, to the Derek Jeter Mariano Rivera Bernie Williams group and ride uh five years, you know of going to Yankee Stadium for the World Series. So Yeah, that's how that works. Do you think that because when I watch like when I watched like a skip through 61 a little bit but I watched a lot of it. I'm a huge card collector. So like 1961 is my favorite set and I try to collect the whole set. Yeah, I love that set but watching 61 and seeing what it was like because it was, it was America's pastime now as we've gone through and your kids have gone through now, it's like it's not anymore. So if you notice that like if your kids talked about that a little bit. Yeah, I mean, I think baseball was just part of your life. I, I remember flipping cards, you know, and lunch at school and by the way when you flip cards, you lost cards and one cards And I remember losing mays and mantle the 61 mantle...

...card, you know, and it's gone forever. I mean, I don't have anything. We didn't need to realize what it was and, but you just knew it was a great player that, but there was a, there was a passion and a, a romance to baseball and somehow over the years I've seen it kind of flitter away for some reason, it was a generational romantic sport, Which we captured in 1990 with when it was a game, the dock you, that we developed at HBO, which looked back at the game when it was this beautiful, you know, rendition of a sport. Um, and it had a simple kind of attitude and there was a connection between the fan and the player, they used to write subways together. It was new york and there was just a beauty to it all. Um, and I think we've lost a lot of that. Uh, and that's unfortunate. You know, I mean, everyone complains about, you know, the length of the games and how boring it is and that modern viewer can't, can't sit there for three hours. I think that's all hogwash. I think what's happened is And this is for all of sports and it works right into what I've done for 40 years. People have not allowed the content to kind of Put the interest back into sports on television. Um, and what I mean by that is there were times that HBO along the way when we developed hard knocks or 24/7 or follow, you know, docs where we injected a new kind of energy to different sports, whether it's the NHL or NFL, you know, and I think, um, those, there's too much of that now, it doesn't feel special and people like me aren't coming up with new concepts. So I'm putting the burden on myself a little bit uh energize people again. Well, you know, when you have that full access, like, like a lot of your, you know, sports reality, uh, and your documentaries that access behind the scenes what everybody wants and like when I talk about the locker room and what it was like with the guys, you know, the reporters don't have that same sense. I've talked to many guys like Peter King and people that I've had him on the show where they say, yeah, like when I first started, you could go to somebody's house and they would let you in and you ask them the conversation right now that's like awful to everyone. And I think that's kind of what takes the it all starts with that right? Every every athlete is so protected now. I know we did a we did Acosta show last week and jerry jones was our lead guest and he gets it. I mean this is his third time on hard knocks. Uh, Dallas cowboys last summer. Um, and he kept talking about the transparency and how important it was to showcase the inner workings of the NFL to the public. You know, I think, you know, the more paranoid owners are or coaches are, the more distanced the viewer feels from the game. And I think if you can take people in the locker room, you can tell their stories from their homes. If you can kind of get into the, you know, the emotion that you lived, you know, you can really, you can really kind of do some wonderful things. Well yeah, because I was watching hard knocks and it was the cowboys and I coached Ezekiel Elliott in high school and so Zeke was trying to find his room, like his hotel room or wherever they were staying, he couldn't find it. So he's walking on. I was laughing. I'm like that is so Zeke, that's exactly what he was like in high school, you know what I mean? Like that those kind of things are funny and then...

...it just people too like like people, you know like the players and there's so much other more than and then just them being something in fantasy football or or like that. Yeah, I mean I that's I how did my team, the Jets for two years before I finally got them to do hard knocks and it was at the time where they had hired rex Ryan and we knew Sable and I knew that as soon as we lit up the camera for him, you know, because he wasn't going to change who he was, that it was just gonna be unbelievable television, you know, you know, that would be a great one, you know, and it was, it turned out to be one of the most revered hard knocks we ever did. Um I mean it was at the core of it before I want Jonathan to come and ask you a question, but before we do that, if you could go back and do one of those old teams and have hard knocks, follow them around, who would you want that to be a no brainer? And you know, Sable did it in the sixties, he put a camera and he put microphones on Vince Lombardi and he shot Lombardi for basically a year with the idea of doing a documentary about him. Now we did a Lombardi documentary, you know, I called him one day and I just, you know, he picked up the phone, I was at HBO and I just said, I didn't even say hi, I just said Lombardi and he goes done let's do it and easy is that and we used a lot of the footage that he had shot, you know, after championship game in his, in his, uh, study with a bunch of people over at the house. He had won the championship game. But he's like, he's like an animal. He didn't even enjoy himself at that little party that was thrown. You know, and you could see the intensity of the man, you really got to feel him, but he would have been just spectacular. Listen, I'm sure Belichick would be spectacular. I'm thinking of like the old Raiders to write when, you know, that was going to use some of those guys Maddon. Oh my God, I mean, these rex Ryan Times 10 with success, you know, Rex had over two years. But other than that, you know, he didn't have the Madden Super Bowl ring. Yeah, great. I don't think he had quite had the person. I mean, rex was good, but I don't think he quite had the personality of Mad neither. I mean I can't man being in a practice and what it was like, you know, because I'm sure there was, it was a lot like game day and some of those, some of those guys, but hey, I want to bring Jonathan, I'm gonna bring him out here. Hey, can you hear me? Yes, Fantastic. You have a question for us. Yes, I do. Um, well, first and foremost where you're going to make a documentary on john Madden because that's something I would love to see. Well, I'm not gonna talk to his age is any monetary and there's a documentary in the first week now that will probably here next year I think, or even sooner it's being done as we speak, your wish. That's fantastic, I would say, from like, you know, from my perspective, at least, like, you know, I'm 27. So some of those moments like, you know, that I've kind of learned about through documentaries, a lot of the stuff that you've been involved with, the thought, You know, on the hard knocks side, you mentioned the 24/7. But even like that, like how would you compare the uh you know, some of the methods you did with producing and everything for these documentaries compared to what's being uh I would say developed today and like some of the netflix stuff as well, as I would say, even more um like 11 netflix example, for instance, the untold documentary series, where they're kind of covering some of the darker stuff. I know, w w he has their dark side of the ring...

...stuff, like how would you, like, you know, some of the stuff you did compared to what's coming out on all these uh you know, uh platforms these days. I I think that the stuff you're mentioning, drive to survive My words spectacular on netflix. Um and the other untold stories I'm told a few of them are really good stories and really well done. Uh it doesn't bother me the subject matter um being a little bit negative. I mean, I, you know, I did a documentary on Lawrence phillips because I was just fascinated with his difficult story and gus is shaking his head because he knows that's a that's an unbelievable story. Um so I've heard that is really well done. So I'm, I'm encouraged by, you know, what's been going on. I mean, some of the people that worked me, the HBO were behind the Last Dance and the O. J. Series and you know, there's a lot of great stuff that's coming out. Um and I'm encouraged that we're getting more and more of an opportunity to produce things for all these streaming networks. You know, it's really an amazing opportunity to blow it out and really have content everywhere. So we're, I'm excited by it and I think that the, the techniques, uh some of them are familiar, which is a nice, nice thing to see. Um but I think there's always a way to do things differently. Uh no one person or one group of people have a kind of, the way to do any particular document. I mean, I've stolen stuff from ken Burns and he knows it, you know, talk to me so uh you know, it's just it's, you know, it's like I always, I always explain it as documentarians are people that do this kind of programming or like artists, they're given the palette and the paintbrush is and then, you know, the impressionists all looked at each other's art and said, well that's an interesting technique, I'll use that. And then they shape their picture the way we shape our documentaries and but it's all about telling a good story, finding the good story and just telling it. Hey, hey Jonathan, thank you man, I appreciate you coming on. Um yeah, no, I think what Jonathan saying is content, right? We're all looking for, for good content. You've produced so much content over your time. Um, do you have a plan? Like when you hear, like you just said, Lombardi, did you already have a plan in your head? You kind of do those things as you go and say, I want to change this. I'm sure there's a little bit of that, You probably have a game plan in your head, you do have a game plan. Um, and then the more you research it and the more you get into telling the story and the more you find out little tidbits, you have to kind of reshape where you're going now and then, But the basic, you know, idea Is sitting there, you know, I think of 61, like you said, a miracle, you know, which I did, There's, there's a story there that's the basics of the United States hockey team being formed, You know, they're Cold War being on the the, the tremendous upset after the difficult times that these players had trying to form themselves as a team with their mighty coach, Herb brooks leading the way you knew all those elements but you didn't really know that there was a Minnesota boston rivalry on the team, you know, which we found out early and we started the movie with that kind of tension. We didn't know that her brooks was basically fighting for the job and really was taken as a little zany by the U. S. Hockey group. So you find out those things and you incorporate them...

...when you see the drama and that's that's what you do with everything. Well you know the part in the movie where her brooks is making them do the sprints. I mean obviously you do and he's saying who do you play for and all that. Like I'm like man we need some of that so much today, you know what I mean? Like it's like they came together and that's what it comes together, whether it's a team of city, whatever, you know um you have that part. Yeah I can turn that around with you because that that scene was absolutely critical to the entire movie and that that was the scene where they jelled and came together and it was a true story, you know, I've done a documentary on it and we knew that he had they had turned the lights out and he was unsatisfied with this tie that they had over there in an exhibition game and that he had basically had them do Herbie's, they're called back and forth on the rink basically for an hour after they turned the lights out and too good a story. But you know, you put it in the context of the overall story, then it becomes really important to the film or the dock you that you're doing. So you look, you had, I'm sure that when you, let's say you had a successful season, there was one point in that season where you knew you were in a scene where this team is coming together, right? Yeah. And the thing about it, it wasn't always during game day. No, you know what I mean? It's those moments where you don't see, right, that nobody sees. Yeah. You know, and that's that's what's great about it and there's something that brings every team together. It's a moment that you don't realize it until it's kind of you've gone through and seen that we kind of come over the hill. But imagine that I was I was talking to you, let's say you were on that hockey team and I was talking to you about that story, I'd have to somehow remind you of that or draw that out of you in order to even because you wouldn't even realize that that scene of doing that those sprints after, you know, the coach was supposed to shut down the practice, You wouldn't even realize that it was as significant as it was. Well yeah and you might have just not left it out. Well that's because every coach you've ever had made you do sprints right? They were always you know like basketball, football, whatever it was, if they got mad, you were on the line and you were like so you were used to that as an athlete and I can see how that would get overlooked because the bigger vision is to win a medal right to go on and and and represent the U. S. Um So I got terry on here which you know terry and she she her question is you have produced 100 plus sports documentaries. Which one is your favorite and why? And what is Floyd Merryweather like in person? Well the first question is a difficult one because you know they're like all your kids so you don't pick out one kid and say that's my favorite. So I have a little, when everyone asks me that question, I usually have a list of the four or five that are closest to my heart. One is we've talked about which is do you believe in miracles because that spawned the movie miracle. So that and I thought we really told that story well brian highland and and others um Magic and bird I thought was beautifully told by Ezra Edelman uh who directed it and went on to do the O. J. Series for ESPN But that was a really well told story when it was a game, which I encourage people. I think you can youtube. It even really started it off for me in developing a style of how to produce a doc you because before that it was like you go do some...

...interviews, you put some highlights together and then you develop a story and that's about it. But with when I was a game I told you before we kind of stole, I stole a couple of ideas from burns. He had done uh civil war around that time in the late 80s. And so all of a sudden I got some ideas from him on, you know, putting foley sound on old footage and and doing readings from actors of old baseball writers. Um so so I'm trying to say that that one was one of my favorites only because I think we did something really special that will live for hundreds of years of people bother to watch it and don't forget about it. Um and then uh I don't know a couple of others come to mind. Um certainly 61 and miracles stand out. They're not locking memories, but as you know, because they were movies, they stand out. I love 600 one on the women who in 1999 de China and the World Cup and really transform women athletes in this country. The brandy Chastain mia hamm team julie foul and I'm making a movie off of that for netflix because it's such a great story. It is a great story. So who is your, which one is your bad child? No, no, none of them. None of them are bad kids. I can't think of any. I think there are a couple that we could have done better. None of them broke curfew ever. No curfew want any other Actually, you worked through the night, A lot of people work through the night on most of them. But the other thing on Mayweather, There's about seven Mayweather's uh, first of all, he's the cleanest living boxer other than Marvin Hagler and that I've ever been around and Marvin ended up having a little drug issue. Um, but obviously Mayweather had some difficulties with women, so I don't want to use that behavior, but a very personable, energetic, um loyal, Honorable guy who I got to know very, you know, when he was 19 years old, I was in in Las Vegas for a fight. And Al Haman who took over his career after, after Arum had him come visit me when I just got the job in 2000 as the president of HBO sports because you knew, You know, Mayweather needed to meet me in order to be seen and Mayweather was 19 years old and it just started, he came up to me goes ross, I'm going to be the greatest fighter you've ever had on this network, points his finger at me 19 years old. Okay, Floyd. We'll get you the opponents will line them up and you can prove that to me now. I had known he was a good fighter, uh, had done some nice things, you know, uh, in the Previous two years, I think he was about 20, maybe 18 and o or something, You know, was beating some pretty tough opponents even at a young age, maybe he was 21. And, and he, uh, he just said that to me and then we had this wonderful relationship, I, even when I left HBO, You know, I helped get him over to showtime and worked with him at showtime. So, we kept a very, very good relationship, right in watching 24 7. That one part, you know, you guys showed how he gives back to the community to, he's, you know, he followed him in the car going to different spots. He's big about that. Yes, he is big about that. He has a big heart. He loves people about as sociable as anyone you'll ever meet. Um, the other great thing is that, you know,...

...he got a lot of grief for not fighting the great ones. He ended up fighting most of the great ones in his time. Um, beat them all. Uh, I think over time, people will start to respect how great a fighter he truly was. You know, a lot of times when you see the news and things, they're showing, uh, problems he's had or you know, hey, it's about the money and all that, right? And I think that's a persona that he plays for. You know, that people want to fight him. Like that's how he keeps that. That's that, like you said, that's one of the seven of the merry rockers, right? You know what I mean? Like, I think you're right. Like I play with randy Moss. I know what he's like and people make a big deal of what he was like when we played against the packers and he did the, that's like, that's not who he is at all. I know, and actually he's showing that now on television, right. What kind of honorable, good, solid person he is. Um, but sometimes the image gets bigger and you know, Floyd did it? I mean 24 7 lit him up. He wouldn't have in Floyd, Mayweather if we hadn't concocted that series and we didn't even know we knew it was a great character. We didn't, we thought Delahoya was the bigger personality then that show hits the air and it took over the american public's imagination and all of a sudden we had all these young kids that were attracted to boxing. That's what I said about content possibly energizing a sport if it's done, right? And it hits right, that 24 7 was revolutionary. That really lit up the all access that in hard knocks when we premiered that in 2000 lit up the whole access world that we live in. Well, I, you know, like hard knocks. I watch a little bit of it. I don't watch at all because I done it for a long time. But my son's love it. Like everybody I know loves to watch it. So that's uh it's a great show and it just takes people into the background of what happens day in and day out, which is awesome. So I got Devin on here. Devon as I call them moose wants to know what was it like to work with live Schreiber and was his narration inspired by john Facenda. Yeah, well his, his, he wouldn't say that his narration is inspired by john Facenda, I would say Devin you have identified the two greatest narrators in the history of sports television. Um you know, I grew up with Facenda and it was funny in in the mid nineties and by the way, it was an anticipation of doing the history of the A. F. L. Documentary. I'm sitting in my living room and I didn't have a narrator for our dock use at that point. And I was looking for the right narrator and I was watching a series called the History of Rock and Roll on PBS which I wouldn't normally watch. So I don't even know why I was watching it and I'm hearing this voice and I'm going, my God what a great narrator that is. And I'm thinking this is the guy, I'm getting him for a F. L. I wait for the credits and it's Liev Schreiber. I dig it out the next day and I look for his agent, call his agent say I really want to usually have you know, he hadn't even done any movies of note at that point, right? I thought he was 60 years old, I thought he was John Facenda reincarnated at 60. And so the next week we're doing the narration and I he comes into the office, he comes walking down the hall in those days, you could smoke a cigarette, smoke signals in those days, He's 26 years old. And I said you're Liev Schreiber. He goes yes from that voice and he's he's an incredible actor. And it was clear then that I had found gold. And uh at HBO he...

...literally did any doc u I could find for him. I mean then he did most of all of them. There were there were exceptions where some producer would say to me, I'd really like to use, you know this voice or that voice. We did the history of women in sports and we you know, I used someone else. Um Susan um ever saw his wife, Susan Saint James actually did that. But my point is that he was gold. He there's no one, look I use a lot of different narrators now. I have always there have been moments in the last 10 years since I left HBO where I tried to get Liev to do a couple of things, it just hasn't worked out. But now I think we're on the cusp of getting back together um Are you ready? Yeah it would be wonderful. But back to the original Demon answer is you know I don't think Liev was inspired by john Facenda but I was inspired by both of them right? They just had like they have that voice that that just keeps you engaged in what you're listening to. You know what I mean? Like um Yeah so I interviewed Matthew McConaughey right? And he put a new book called Green Lights. Well I started reading a book and I was like oh this isn't like whatever but then I listened to it on audible uh and he's the narrator right? And he has this engaging voice and I'm like I listened the whole thing because it was his voice that kept me like in the certain parts he knew where to. Yeah yeah and it was better and that's I'm sure that if you had somebody else doing some of those documentaries it might not be as as good you know what I mean? No I always I always said that things like music and narration. All the little elements are the icing on the cake and if you don't have those to finish it off. Um Yeah it can wreck and I mean I've used narrators in the past. I didn't do a good job, have current events affected the ability for you to pay your bills. Has your credit card debt overwhelmed you? Has your income decreased because you're working less or have you lost your job? Credit card of America may be able to help you find a solution to this problem. We offer a free no obligation consultation to learn how you can cut your payments by up to half and potentially lower your interest down to zero. Credit card of America is an a plus rated non profit company that will work on your behalf. Credit card of America is licensed in all 50 states and has counseled over one million consumers struggling with debt. Just like you, let us help you analyze and prioritize your debt, negotiate with your creditors to reduce interest and payments. Set up one affordable monthly payment and provide ongoing education and support. Call now for a free no obligation consultation and learn how you can become debt free call. 807 to 58904. That's 807 to 58904, 807 to 589 04. Do you use Viagra or Cialis? Have you been thinking about trying Viagra or Cialis? What if we could promise you the same results for less than $2 a pill. If you're paying $20 a pill for Viagra, you're being taken to the cleaners are pill delivers the exact same results for less than $2. We'll do the math for you. You save more than $16 a pill for the same results. Want more. We'll give you 45 blue pills or 45 yellow pills for $99 and add five more pills free. You save more than $500. You don't have to be a rocket scientist to know what to do next. You need to call us at 807 26 63 14 and get your 50 pills for just $99. Stop over paying for Viagra, call us and start saving a ton of money for the exact same results ordering is fast and easy with your pills delivered to your door in an unmarked package. Call us right now. 807 - 6 63 14, 807 - 6 63 14.

...807 - 6 63 14. Texting enrolls you into a re occurring automated text messages, message and data rates may apply. Come on one more rep. You got This 10 there? It is. Nice work. You're a beast. Thanks man. I feel better than I have in years and I got to tell you taking new gen X. Makes a huge difference for me. Eugenics. That's the testosterone booster with tv ads with frank thomas. The big hurt. Right? Oh yeah. The patented key ingredient is testament which helps boost free testosterone levels and increase lean muscle mass. Well it's clearly working for you hey are they still giving out complimentary bottles for people to try for themselves? Yeah eugenics is a great way to increase lean muscle and feel stronger with more energy and endurance. And I need to get a complimentary bottle of eugenics. No problem. You just got to send him a text text grit to 4 to 4 to four right now for your complimentary bottle of new gen X. The number one selling free testosterone booster at GNC plus text now and we'll include a bottle of new new gen X thermo, our most powerful fat incinerator ever to help get you back into shape fast? Absolutely free text G. R. I. T. 242424. That's grit to 4 - 4 - four. And you know it doesn't it doesn't make the doc you better, it makes it worse on by the same talk and Jeffrey Wright, who I've used is incredible and lifts the dock you up another level. It just depends. So you left HBO after a long time. What was the decision? Was it just because you wanted to go out on your own or you know it was a combination. I mean look boxing. You know when I got into uh when I became president of HBO Sports I knew I was in the fish bowl with with a bunch of sharks and I knew that it's almost like being a head football coach, you know, there's gonna be a day when this isn't gonna work anymore, too many people coming at you. Um, and it's, and it's, it's a shark infested water. I mean boxing is really tough to negotiate and I, you know, and I had to, I had to buckle down and do that. I did it for 11 years, but after 11 years there were too many promoters that wanted fights and I didn't have enough dates and they were on my butt and it just became intolerable and I wasn't having any fun, you know, in the job and HBO was, you know, ready to move on to, I'm not going to kid you that, you know, it just didn't work. And so at that, you know, when I knew I was going to leave, I said, you know, this is, I want to start my own production company because my passion was always making documentaries and hard knocks and you know, access shows and, and you know, the cost to show and things like that. And so I've kind of, the last 10 years, I've recreated all those shows on all bevy of other networks. Oh yeah, a lot of, a lot of networks, so when you do like real sports with Bryant gumbel, is that your idea? Or does he come to you and say, hey, I have this great idea. Did you know him before? All that? No, actually, um, that was my idea because I had, I had loved 60 minutes, uh, and always felt like there was, there was a world of sports stories that weren't being told there, that could be told in a similar fashion and I wrote it up on loose leaf, I saved the note that I wrote um that I sent off to the head of sports at the time and, and Michael Fuchs who was running HBO and I just had the concept to make the show and uh, and then I searched for a host. Um, and uh, and brian ended up being the host, how many, how many people interviewed or try it out for it. Actually, no, no tryouts just went through a, you know, I went through a couple of phone calls, got to...

Bryant and he got the job. That's nice that you didn't have to stress over that, you get the guy, you know, when you get them to, right? Yeah, it was a perfect fit. He was doing, you know, NBC's today show at the time, so it wasn't so easy to get them, you have to go through a lot of red tape, it would be like, you know, I think I want tom brady, you know, and uh Bruce Arians to let them let them play for another team, right? We're starting this new team and we want tom yeah, you have to, you have to, you know, let make tom want to come there to, you know, so did Bryant really like, I assumed he liked it because he could, you know, with HBO, you could kind of say and get into the topics that you couldn't get into on like a go and things like that, You're absolutely right. I mean, Costas felt the same way it took me two or three years to get Costas um and he was just like a kid, you know, in a cage, he just had so many things he wanted to get off his chest um and you're right, I mean brian felt similarly I think, although, you know, he was pretty bold on the Today show and it wasn't about sports, you know, he still had his passion for sports so it fit to come to real sports but cost us man he was just ready ready to rumble and and now it's funny 10 years later, I'm back at HBO executive producing Acosta show and and it's the same thing, he's been bottled up for another 10 years and now we're, he's coming on like lightning and uh and teeing it up every three or four months with some big name guests and how talking about a lot of tough issues, yeah, there are a lot of tough issues today in sports, right? We see him all the time. How old was he when he interviewed mickey mantle? How long when, what year was that interview? Nineties, mid nineties. He interviewed man just before he died, probably a year or two when I got to know mantle. Um he was sober for those two years. He interviewed him right at the right time because mickey was totally, had just gotten sober. He hadn't gotten the, uh, the liver cancer, so, But just past two, right? Uh, his son, Mickey son. Nicky son. Yeah. It was a very difficult life for Mickey. You know, that's why the 61 was so important to kind of understand who he was a guy with a huge heart, loved people, you know, just had demons. You know, just, it was sad, but, but you know, at the end, I always felt we ended up doing a doc, you on him at the very end, once he had gotten sober, his life kind of became beautiful. Again, he reconnected with his boys, you know, and in a good way, and he had resolved who he was and and ended up dying with a lot of dignity and and being loved by all. Yeah. And I mean, you talk about bob Costas and sitting with a legend and asking him tough questions. I mean bob was right in there doing that. Oh my God, I've seen it. I've seen it time and again with bob, it's unbelievable. It's unbelievable. I've never seen any, there's no greater interviewer in the history of television. Forget sports, as far as I'm concerned, you know, Oprah does great. I I grant that and Barbara Walters was great. Uh, there there have been great interviewers. I'm sure Edward r Murrow and his day was great. But geez Costas, he asked the toughest questions. You know, a guy like bud ceiling after getting drilled for 20 minutes, will stand up and shake hands and go, thank you bob. That's...

...like they're best friends. And I'm like, how does he do that? That's what I was just gonna say. Like, he asked these cuffs tough questions, but like, you can't get mad at him, right? It's like, it's not like jim Rome asking you a question and you want to rip his head off. It's like, it's like, okay, last week, last week he interviewed jerry jones as I said at the top of the show and I escorted Geri out and he looked at me at the end as we're walking out the door. He was those were some tough questions. I said, yeah, but you handled it jerry, you did a good job. And you know, that's the fifth or sixth time we've interviewed jerry, you know, bob and you know, he'll come back because you know, first of all, you have to have the attitude that you're not scared of bob Costas is questions and if you're smart and you're jerry, you can answer, you know, you have an answer, the key is to have an answer, right. And I don't think that like, when bob asked the questions there is, there's not like a, like an evil or something behind it, you know what I mean? Like yes, I did something wrong and sometimes they just want to dig at you, you know, I've had, I've had things happen in my career that people don't let go and you do get angry, but I would, you know, but you can watch bob and his interviews, he never, people don't get like that with him, you know what? And we're finding also after all these years is there's an honor to being interviewed by him, you know? Um people will do the interview just because it's bob costas and they feel honored by it. I remember when I was just starting out at abc sports casal had that where if you were being interview whether john Carlos, Tommie smith or Muhammad ali or Bill Russell, if you were being interviewed by um Howard, That was that was an honor. Uh you know, and so he would ask all those tough questions just like bob uh and he wasn't, he did have an edge, but it was such an honor to be with him. Yeah, I don't know, I think his voice just kinda laud you away like, was that a tough question? I'm not sure, you know, that's kind of like in your head, you're going through that stuff. So, so then you start your production company and then how long into your production company before you started like kind of venturing out again into really helping all these other because from what I saw, it's like HBO Sports, you start your production company, you're trying to expand what you're, you know, all of a sudden, you know those restraints anymore, you go wherever you want and then you start doing all these other, immediately jumped in with NBC. Mark Lazarus took me in, gave me a deal. Showtime was a year later uh Epics came around and wanted some product and I sold them a bunch including that Lawrence Phillips Stock and a dock called forgotten for about the four black football players that integrated pro football a year before Jackie Robinson. And then, you know, started up with CBS did a Mayweather Dock you for them and I just kept rolling um and found my way to show time in a big way. Uh and now even HBO and then I now found netflix uh doing a couple of things for netflix. Um it's just all about the, the ideas, you know, and then you just kind of look for the home, that makes sense. And uh the streaming is huge. Now it's huge. Absolutely huge and it's gonna eat up a lot of content and it's the best thing for the american public uh it's like right, like it's like somebody tells us about a new show to watch and my wife are like, so don't netflix, hulu amazon or on tv. I don't know, you know where HBO like they're all all these different...

...things. Um, but so are there any like kind of comedy? Like so ted lasso, have you watched any of that? I haven't watched it and I'm gonna watch it. I've been told by too many people I have to watch it. Well, the thing I like about it, it comes from the point of view, like we're talking about it's behind the scenes is how a coach reacts and deals with players and it's not really about is part of it's on the field, right? But it's more about the coach and his personality and it's something that you rarely see, but it's a lot of fun. There's good, there's, there's happy, they're sad parts. But it made me think like when I started to really look into your career what you do and it said, I'm like, oh, this is like a part of it. Like that would be really cool because to, to get those behind the scenes look, you don't ever get those right. It's dramatizing, yeah, the access. Um and yeah, it's a great concept. I wonder if they would have had it, you know, it came out of a, it was a promotional campaign that uh he had done Jason Sudeikis had done for NBC sports when they did, they got the premier League. It was his idea to become that was all his idea as a promotional gig. They did like 32nd spots and then he said, he said to himself, well this is a series for television and then he developed it. So it came out of nowhere. Not actually, it didn't come out of nowhere. It came out of his head. Um, and probably being influenced by our all access shows. Right? Yeah. It has to be right. Like, yeah, it's fun. So I think there's, there's a whole world out there. You're, you're starting like, you know, King Richard is out in movie theaters on serena and venus is early life. Um, It's just gonna be one after another. Sports is so rich for storytelling and people take it for granted well, and it never ends right every season and next season. Um, you know what I mean? Like football, you might have a couple of the same players, but every year is a different year always has been always will be and you just never know look at this year, what's happened with the Raiders? Those are head coaching and their star receiver. Yeah. And it's like, you probably could never write that that that would ever happen. Like no, something like, yeah. And it's all tied, you know to some pretty weird storytelling. I mean, Gruden firing, there's a, there's a documentary in that, you know? Oh my God, just about him writing a few emails. No. Yeah, that's 10 years of stuff. That's, that is crazy. So, you know, you've had such an amazing career? And do you feel like it's worked for you? Like, do you ever say like, I just need to stop and get out of this and go golf every day? Well, you know, it's weird. Um I do enjoy golf sometimes. Um I don't know what keeps me going other than just enjoying doing the work and the ultimate goal of making something, you know, a documentary or a series or something that is going to really affect people's emotion and when they watch it, they're gonna cry. And I'm an old model that I've always used, make them cry, make them laugh, make them think. And You know, I feel like it's my calling in a way again, it's like the artist who had 7-66, which is what I am sitting in a, you know, a on a stool drawing his art. So that's when I feel like I am doing. And so I don't know when you get on, I...

...mean, I have to slow down. It's silly. I'm not gonna I've got a grand kid that just showed up a month ago and I've got another congratulations, grow up in about a week. So you gotta put your priorities in perspective. So I can see myself cutting down maybe doing maybe one or two projects a year Instead of four or 5? Yeah. And maybe that'll be enough, right? Yeah, that's that's still a lot, right, for what you have to do. I mean, it still goes on every day. Have you ever been out to eat and just had an instant inspiration? Like something hit you. I gotta write this down on a napkin. You know, that's a great question. And it really hasn't happened that way. It's usually just walking around walking the dog. Um, and then some something will pop in my head, usually from an experience reading something or, or witnessing something happening. Um, You know, but things like, you know, doing the dock, you on the 80 hockey team just popped in my head. Real sports popped in my head. I can't even remember where or when but it's not, it's not usually sitting at a desk and thinking, okay, what's my next idea? You know, something just get presented to me and hey, I have an idea for this. You want to get involved. And I say, oh yeah, I love that. You know that what was now the A. F. L. Doc came about because uh Madden had approached me and said, why don't we do a documentary on the A. F. L. Or or I might have, I might have, I don't know, I don't know if he thought of it or I thought it doesn't matter who thinks of it. It's all about the other thing because that I'm a big believer in and you can relate to this big time. You develop a team. I always feel like a head coach putting a team together and putting the, uh, the piece of art, you're doing the story and the documentary or the series or whatever, the talk show on a pedestal and everyone on the team working for that, the way a team would work to get to a Super Bowl and win it, win it all and check egos at the door, right? It's moving the head coaches check everybody's ego at the door and everyone's involved on, on this. You know, this beautiful, you know, that's what I was going to ask you. What kind of head coach would be if you were the head coach at told everybody they can go do what they want. But then you have to go make sure they're doing it right. Or do you say I trust you guys and go go ahead and do it and then we're gonna put it in there. You know what I found out after all these years, you've got to find the best offensive coordinator, best defensive coordinator, You've got to find the best people right in every position. And, and once you identify who those people are, man, you latch onto them and you, you know, you give them a vision and let them do their work because if they're the best, you know, center in the NFL or the best, uh, wide receiver in the NFL and a quarterback that you believe can get the ball to that wide receiver. You know, it'll work. It'll all work. And so for me it's like getting the best shooter, the best editor, the best musician to do the original score. The best narrator. If it's liev to narrate it, putting that whole group together, just like a head coach does. Right. Right. So what's your next project? What's something that you haven't done? Like, have you done rugby? Because you played it? So I never did a thing on rugby. Maybe that's an idea. You know what? You can steal it from me. But no, I love like, uh, um, what's her name down in? Um, New Zealand's the, is it the blacks? Like, you know, I mean...

...blacks, The all Blacks, They do the dance before. Yeah. And that is like one of my friends, that is one of my favorite things to watch. Yeah, well there's a, there's a culture to rugby that people aren't aware of and the rugby, rugby has wanted to go behind the scenes. I've been approached once. But yeah, that's a great concept. So the things like that will pop up. If I have a passion for it, then then I'll start listening and go, that's an interesting idea. I can just see like at the end and the credits, like produced by Ross Greenburg and then here comes your rugby picture up from when you were in the ground. I have my jerseys. I got everything. Rugby is a great sport because everybody, I know they played rugby, they get together afterwards and they have a drink. It's like, it's like I used to carry the kegs across campus. Oh really? And it was, it was before they had handles like impossible. But that's what I loved about rugby too. It's like, yeah, we battled out there. But then everybody together was after the other team. Yeah, with the water team. That was great. That's a great experience, right? That you can, it's like being able to argue and then bring it back to normal. Yeah. Yeah. Let can you just give our fans an update on everything you're doing and maybe what your next show is. Yeah. So Costas is ongoing every quarter on HBO will start up again next year on january. So that's exciting. There's a documentary that I'm doing right now. I can't really talk about that should come out in a month because for some reason they haven't even announced it yet on ESPN and the network. Um There's another documentary I can't really tell you because they haven't announced it. It's a big documentary as series will be four hours on a huge, huge name in sports that deserves this kind of treatment on netflix And then I have the movie on the women's soccer team from 99 that will be on netflix probably at the end of next year, sometime next year. I hope we're in the script form of that right now and we're real excited about the way that's coming around. Um so, and a couple other projects in the works, but I've got, you know, right now, I'm juggling three at the same time, so that's plenty for really. If you include Costas. Yeah, that's a lot. I mean, you know, to keep doing it, I mean, you love it, you have a passion for it, it's awesome and you produce some incredible, incredible documentary series, film, whatever you want to call it, you just, it's just incredible. Let's see. Before we go, I want to see uh oh wait, let's go to question. Devin has one more question moose consumes all your stuff. I call him moose. And so moose wants to know, he says in my opinion, Gadi vs Ward one was the greatest fight of all time. Did you expect the outcome when signing this about absolutely devon uh a guy named Lou DiBella had Lord and we knew Gotti and we knew that those guys were relentless in the ring and that they were gonna pound each other and neither of them could have cared less about defense and boxing. They had hearts the size of watermelons and they, we knew going in, we all knew going in, this is going to be a war and it ended up being more than a war. It was absolutely brutal. Um but I will say this devon Leonard hearns one was the most beautiful and biggest event that I've ever been involved in. It kind of started us at HBO sports in a way uh in boxing and it was a three act drama. Uh If you look at that fight again, look...

...at it one day because you probably weren't even born yet. I hate to say 1981. But uh yeah, but it was it was a beautiful, beautiful fight, it wasn't brutal in many respects, but it was what boxing should have been, which is an art form. Yeah, no, so um thank you for that and one last thing my buddy runs the PBR which is the bull riding. Yeah, that's what I'm going to get you to do someday. Okay, you got it on the bull. I'm not getting on the ball. No, I'm not either, I'll shoot it. But I've seen a £2000 bull trample, a guy that was like £130 and I'm like yeah, I'll never even get close like that something, but it's the same thing you're talking about. Not a lot of people like there are people that watch it but there's a there's a whole human element that people don't get this into it, so it's really cool but man ross it was awesome to meet you. Hopefully we can do this again someday because there's still much more that we can catch up on. Yeah, there's a lot and um you know next time we'll have even more fun, so thank you for joining me. Thank you had a lot of fun. Alright, appreciate it. Hey everyone, that's another episode of huddle Up with Gus. I want to thank Super Dot events. I want to thank uh, sounder FM and I want to thank all my sponsors credit card, the little blue pill, which is Viagra and Eugenics. 16 31 Digital news. Thank you and also Vegas sports advantage. Use my code, Huddle up and save 20% and and hopefully go win yourself some money. So ross. Thank you again, everyone, thank you for joining me. Thank you for coming on. You got a question from our audience and I thought it was a great show, so I appreciate you so much for joining us. Thanks all right, see you everyone. And that's a wrap sportsman, Thanks for joining in the fun at the 16 31 digital studios for another actually, huddle up with Gus featuring 15 year NFL quarterback Gus, parent huddle up with Gus is proudly produced by 16 31 digital media and is available on apple music.

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