Huddle Up with Gus
Huddle Up with Gus

Episode · 2 years ago

Jimmy Lynn


Co-Founder of Kiswe Mobile and former AOL executive Jimmy Lynn joins the huddle. See for privacy information.

I am former NFL quarterback, gustsfraud. I played quarterback fifteen years in the NFL. This is my showcalled huddle up with gusts. Each week I team up with my longtime friendDave Hagar and we talked with guests about how sports shape their lives. ProAthletes, business executives, community leaders, everyone has a story to tell aboutsports. We invite you to huddle up with gusts this week in the huddle. He is said to have one of the biggest role the dexes in WashingtonDC. He's a pioneer in the digital sports sector. He's regarded as aleading broker in the sports management industry and as a founder of AOL sports hedeveloped strategic partnerships with such organizations as the NFL, WWF, MLB, NBA, Nascar, Nhl and PGA. He's a professor, a philanthropist and anentrepreneur. Please welcome into the Huddle Jimmy Lynn. Okay, hello everyone.Today we have a special guests from Washington DC, Jimmy Lynn. He's goingto get into huddle with us. Jimmy, we appreciate you coming on and Ithink it's so powerful what you do from where you started, where youcame from and how sports shaped your life and how you are helping others understandhow sports can shape their lives. Right. So let's get going and some ofthe questions we want to start with. was about when you're young, right, and and where was that first influence for you? There really tookyou down the path that I love sports and I want to play at allthe time. Right. Well, well, thank you very much, guts forhaving me as a guest and great to reconnect. We've been friends fora long time. So I'm actually half American, half Japanese. Mothers fromTokyo, follow some Oklahoma. My Dad was a US army officer, soI my first eight years were growing up on military basis in Japan and Ithink is around five years old that I really started got in love with teaball and it's been a lifelong love for the sport of baseball, but itreally started with tea ball. And you think about back in the S,Japan was dominating the Little League world series back then, and so is actuallyreally fun playing on an American team on the US base and we would practiceand play against the Japanese Little League teams and you saw a market difference inhow the teams were played managed practice. Japanese teams would practice eight hours aday. They'd run off the field take their hats off. There who cutsa battle of the managers versus the American way, which is much different,and I think I start to learn about discipline and how to play the gamethe right way and how practice is so important at a young age. Yeah, no, that's great. And one of the things that Dave and Iwere talking about is is, you know, you being a military child and probablybeing on a base your whole childhood growing up. We were kind ofwondering what is that like for to be in a military when you start playingsports? Is it like? Are you going out? Are you on thebase or do you go out and join other leagues? We don't understand thatarea of all at all. Great Question. For the Little League, you actuallyplay on the military basis. So I grew up on our army basein Japan, so we played the League teams from Navy bases, army basisand and those you have lit league tournaments in the League Games. But asyou get older and you play in high school, you play not only theteams from other military bases. You play the schools of the private schools inJapan and Tokyo who were the children of diplomats and business executives and government officials. I live in Tokyo. No, as far as like the coaches andthat you had as on your baseball team, was it military officers? Was itdad's was like who really kind of influence you? WAS A as a? Yeah, the Great Question Day. So when you're little leguets's primarily dad. So military it could be the officers or enlisted men. So it's usuallythe Dad's are coaching, but when you get to the high school level it'sactually high school teachers, Biz that teachers, that are teaching you. But Ithink what I learned so much was observing the coaches of the Japanese littleleague teams, because they just ran such a discipline and regimented system and itshowed you how important practice is and how...

...important detail is and routine is tomake you a better team. What would you say the biggest difference between thetypical Japanese player in a typical American player? It's at an early age. Ithink the respect to the coaches. There's a hundred percent dedication to thecoaching staff and then they're way is similar to but there's some kids are justdon't really get and system. The coaches get one hundred percent respect always.Yeah, that's that is a big difference, right, and it's almost a societalthing. Yeah, it is. It really is. And you know, you try to. I coach high schoolball. I coached Literal League footballwith Gabe and that is hard to get respect to the kids. Hey,let's work hard, let's get it done in an hour and a half.I mean you're talking about their practicing free or hate out right. I meanit's just how do you focus that long? You know, I think the factis land is limited in Tokyo, right, because thirty eight knowing peopleliving there. So when the kids have a chance to practice on a USmilitary base and you have that whole field for the whole day, they takecomplete advantage of doing that. So they would just practice routine practice scrimmage overand over and over. So where do you who and your family? Wheredo you get your athleticism from? I guess on my Dad's I am mydad, you know, Irish America and Fifth Generation Maklahoma City. So hewas one of five boys and they all grew up playing sports. There wasalways sports, and you know my dad first taught me the love of UniversityOklahoma football, because all my cousins went to know you. So you knowI got the love of sports from my father. You know that. Theother important thing I think I want to share is when your military Brat,you live on that base for usually three years or up to five years,but you're actually, I think your socialations, socialization skills are very good because you'retaught to meet make new friends every few years. Unlike my friends Igrew up here in the DC area who might have gone to the same elementary, junior high in high school for eighteen years and had lived in the sameneighborhood. Your force to make new friends every three years and I think it'syou think it sucks as a kid, but when you look back on it, it actually teaches you to become better at social skills well, in termsof adjusting and being flexible, meeting people, situations, everything. Sure exactly mykids are the same way. I wasn't in a middle chairs. Inthe NFL, we move. I played for seven teams, eight because Iplayed for the same team twice yea and our kids lived. I took myfamily everywhere with me right, right, and we're still connected that way.And they had to learn. They to do the same thing where they hadto create new friends. We throw them into a new school when we goto a new town, and you had to learn all that kind of stuffand I'm sure it was all the same for you. Yeah, it gustthe other analogy, I think, and you can relate to this, asyour network of friends is so much bigger, like for you, but and Annie, but also for your kids, right, because you're moving in allthese different cities, and so because of social media, you're able to reconnectand stay in contact with friends you grew up with. And so I foundthat our high school from Japan has a reunion every two years and we've beendoing it for thirty years. I'm I'm going to Nashville and mid July fora high school union with with students that went through over three decades and andthat grew because it's a social media. Wow that that that's pretty cool.So when you were in high school and you were playing sport, what sportsdid you play in high school? I played baseball, basketball, football free. Yeah, and then so who was the coach that influenced you? Toyou the most? There was a coach named Mr Elliott in seventh and eighthgrade. So we had a junior high basketball team and I was a littlescrawny point guard and we had some really good athletes on the team, buthe really taught us a lot about team work and discipline. And Eighth GradeWe won the championship in Japan, beating some of the bigger, bigger schoolsthat had more people. But to me...

...a highlight was the championship game thatmy Japanese mother brought my Japanese grandmother and Great Aunt, who only wore Kimonos, had never been to a basketball game and it was really cool, likemy Africanamerican teammates going Yo man Jimmy's Japanese people are up in the stands andI watched this like we got to win for them, and that's a highlight. That was forty years ago. I'll never forget that. That was ahighlight. So when you came back to the states, you were sixteen.Right, Yep, what where did you go to school when you came backto the states? Yeah, it was actually a difficult transition because I cameback to wt what's in high school in Frank Franks Virginia, which is threezeropeople and most athletes only played one on sport and it was hard to breakfreak into the system. So I didn't play high school sports the last twoyears. I continue playing baseball in the summers, but I didn't play becauseI wasn't in the system. And so you know the American way is,you know, you start playing junior high and you come up through junior high, then you have javing, you go to Varsity. I didn't. Ididn't have that offort opportunity. So that was something that was a bumber,not not playing in high school the last two years. Yeah, that hasto be a difficult transition. What about like academically, like you're schooling inJapan versus Fairfax? Great Question. You know, I didn't go to aJapanese high school. I went to American High School and on army base.So the education was good, but it was better here in the US becauseFairfax County has one of the top ten public high school systems in the countryand Whitson is regarded. I think will Langley is two of the best publichigh schools and so at the education here was excellent, but for me itwas trying to simulate going from a small high school in Japan where you playthree sports. I'm class Vice President Sophomore Year. You know people, andthen you come to this big high school where you don't know people and itwas hard. Fortunately for me, my best friend from Japan had moved theyear before he went to school and he'll three team that there. They wonthe State Championship and seventy eight their right number one of the country. Ibecame really good friends with a number of the Dan Adelle guys. So youwere so I remember when I was a kid in high school and I wasgoing to watch all the Varsity Games. I was a fan of like theguys who were my high school. So is that kind of how it happenedfor you? I know you said you didn't play your junior and senior year, but were you still a fan of all the sports and went to allthe Games? A hundred percent. Hundred percent. Yeah, I came here. I you know, I went to Woodson Games, but I went toa lot of Annadale football games and my friend was a really good receiver andhis father actually was a four star general and Jonal Guthrie was like my secondfather and he had a love of sports that was crazy. It's like,I mean gus you'll relate to this. Back in the seventy's there was somethingcalled the who the Hula Bull, where the college all stars would go playin Hawaii and then the year after they would play in the Japan, Imean a week later, they play in the Japan Bowl. So when thecollege all stars would come to Japan, General Gutthrie, because he was suchan avid football fan, he'd have the US team come to our army basedto practice. So we got to see Tony Dorsett and Ricky Bell and theSELOMON brothers, all these great players, like in the mid S, whichwas a really, really cool experience. The other thing Jonal Guthrie did reallywell was there was an HBCU game between grambling and Morgan State and seventy sevenand Lo and behold, your predecessor, Doug Williams, was the quarterback.He threw a ninety seven yard touchdown passing the pioneer bowl in Tokyo and seventyseven. Well, you knew how how Great Doug Williams was going to befor anybody else did. Yeah, I've told him that a couple times thatyou were there at the game. You remember that. He got excited,but that was fun. Doug's a great guy. I've met him several timesand I know he's working with redskins now all, but he is an outstandingguy and had tremendous talent and you know, he's one of the guys that brokethe barriers absolutely for a lot of African American quarterbacks. Today Super Bowl. Mvp Lea, yes, he was definitely so, Jimmy, one lastquestion before we break the huddle. I wanted to understand like how you pickedwhere you're going to go to college.

You know you had all these influencesin your life living in Japan, moving back over and moving back and thencoming to back to Virginia to go to high school. What really made youwant to stay in DC area? Great Question. So it's funny because I'ma professor now and I know I mentor these young kids. I sort ofsay I know what you want to do. So back when I was a kid, I always obsessed with statistics and sports, reading the box scores,memorizing positions teams and my friends bology used to always say that I was goingto go into sports broadcasting. I'd go into sports, and I didn't.I didn't really I didn't know how they knew, but they sorted. You. I ended up I wanted to work in communications, in Radio and TV, so I went to American University and DC, which has a really goodschool of Communications. I think recently was right the number one school communications inthe country, and I wanted to stay in the DC area and I wantto do communications, so I went to a you both my Undergrad I meantime, which really think set the foundation for my career in the media work, media industry. Great death. That's kind of what we wanted to hear. Is like you know how people make these transitions in life and why theydo it, and it really starts from when they're young, Yep, andyou just keep these memories in your head and that I want to do that. Like I was lucky enough to be able to go on and play thegame that I played my whole life and loved. Not a lot of peopleget to do that, but we all have a love for something and youknow, we transition into our to our next phase of life. Jimmy,you know, you go through this whole transition in your life and now you'regoing to college for the first time and you talked a little bit about being, you know, Biracial, where your part Japanese, your part American,and you know, did you have any of those struggles in high school thatkept you kept going on into college? Or a lot of people let thatgo and college becomes a lot different for them. No, God, that'swe've never talked about this. You and I been friends with so long.That's a great question. So I didn't appreciate being biracial or I think partof it is growing up playing sports. Kids can be very nasty what theysay. So, whether a point guard or shortstop or cornerback, I gotcalled a lot of names by other players, you know, Chink, Jap,goog nip and you know, to mind game, and so I thinkI pushed aside my Asian side and and really became more into my Caucasian,my American side right and so it wasn't until my junior year in college Iwas in the library, I was taking a sociology class and fellow student Stme, Debbie Friedman from New York City, where in the library, and she'slike, you know, Jimmy, you're really lucky. I said why? She's like, you come from two backgrounds. You have an American backgroundand you have a Japanese background. She's like, I'm Jewish, I onlyhave one and something about that. The Light Bulb went on at twenty oneyears old and from that point on I embraced being a part Asian and anduntil then I had not. I put it aside, and I think itwas sports that had made me push it aside, because kids can be somean and nasty with their names. But that that's where I really embrace beingbiracial. You know, working in sports, I was only one of a handfulof guys of Asian background working in sports. And but I'm really beenpushing students of Asian decent to go work in an area that you're passionate about, follow your dream. Just because you're Asian, you have Asian parents,to say you got to be a doctor, lawyer, banker. You don't haveto do that. Go follow what your heart tells you to do,and for me that's been really cool to see the growth of that. AndI'm also telling the biracial kids. You know, Biracial is much more prevalentnow because the demograph or shifting, whether it's President Obama or tiger woods orOsaka. I mean really, Hutch a bit like you know, look atyour daughter situation, right. You just the Biracial is much more common thanit was twenty, five, thirty years ago. I mean we like totalk about, we have been about influences in your life. And you you'resupposed to forest, our general, the... know all those great people inJapan and when you you were supposed to in high school. But really thatconversation with Debbie was a major point in your well in Yes, success,probably right so, but I'm glad you're reference might. So let me goback to Jonal Guthrie. So when my best friend's family moved from Hawaii toJapan and seventh grade and he went from a too star to a three starat Camp Zamba and he told his son and his best friend everyone is treatedequally rake race, rank, ethnicity. You cannot cut the line because yourdad's the general. The other thing he did really cool that I observed washe played softball and he bowled within listened soldiers a majority that were minority ofminority descent. Most generals did not interact with enlisted soldiers back then. Theywere like the commanding general, Genal Guthrie said, treat everyone equally. Well, and that made such a deep impact on my life. But for therest of my life he I looked him as my second father. He spokeat my father's funeral. No Way, he passed away year later, butI always send carrying on his legacy of treating everyone equally and that's something Ilearned at at, you know, seventh and eighth grade. Well, that'sreal leadership, right. And and it doesn't matter if it's in the military, if it's in the NFL, if it's in the workplace, if ityou know, and you hear this all the time, because the last fewyears I've been in the business world a little bit, and when you seepeople that don't interact with their employees but don't know them, and some peoplecome up and don't even know their names, Yep, it's the same thing.Yeah, and you have to understand your employees, you have to understandtheir profiles and because you want to make them want to work for you.And it's I'm sure that you saw that in the military as well. Soguess let me tell you a story that I think you'll love, though.General Gut Thrie was a diehard redskins fan. So living in Japan we were thirteenhours ahead and so the NFL Games would come on radio in Japan onMonday morning, but they'd be tape. Dailey JONAL GUTT would call the Pentagonearly in the morning get the redskins score and he give us the score.then. The cool thing is his son Kevin went on to play football atPrinceton. He was an all time leading receiver until last year, his seniorand eighty four. He was number two in the country, one double acatches per game. Number one was jerry rice from Miss Valley state and therewas Kevin. So Kevin tried playing the NFL for two years. He didn'tmake it, but his agent was Marvin demoff. Wow. And then,yeah, that colors. My agent, Marvin, had the idea to createthis quarterback challenge. So my best friend Kevin actually created the quarterback challenge andthe battle the Gridiron and ran that in Hawaii in the mid s during probowl week. And the cool thing was Jonah got through. Is such anavid fan and Sonny Jorgenson was there. So jonal Gut thrie and Sonny Jurgensonwould ride side by side in the golf cart as judges for the for thequarterback challenge. It's so you know, you go through your college career andyou know what influence to really like, you know, because like my kids, they don't know what they want to do. Like Abby, knew whatyou want to do from thirteen, but for me I didn't know. Istill don't know what I want to do. I'm trying everything and so so foryou, you talked about analytics. Yep, and Todat really influence whereyou graduated from what you wanted to do in college. Yeah, so mysenior year at American, my last semester, I took a consumer behavior class andI and the share of the marketing dock department. Dr Mason, wasteaching and he pulled me in society said, Jimmy, have you considered Grad Schooland marketing? I said no, I have not, and he saidforty five students, only four. I got as you got, you gotan A. Marketing is natural to you. So he actually encourage me to goget my Mba and marketing and I spoke to a couple of mentors atthe time and they said, you know, one school of thought us go foryour NBA immediately, so you don't start working making money you don't knowwhat it's like. So I actually went straight and got my MBA and Igot my MBA and marketing and I graduated at Twenty Six. And although I'dbeen in turning and radio and TV, I'd really wanted to work in sports. And so Andy Arcatag and, who...

...was a general manager of wml,which is the redskins media partner, introduced me to his best friend, CharlieBroughtman, who was a top sports pr guy in town. So, asI tell my students all the time, I followed my passion. I'm Fiftyzeroin death in my Mba, yet I went to work for Charlie Broughtman.I got paid nothing during the day, working forty hours a week, Iworked at a radio station. At night I was a screen caller for KenBeatrice Sports Talk Show and then but the Tom Snyder show, I was producingthe board, making six bucks an hour, and then on the weekends I djweddings and Bar Mitzipas and parties and that's how I made money. Butmy point is I started at the very bottom. After about two months,Charlie then offered me a hundred bucks a week and then six months later heoffered me a starting salary fifteen grand. I asked for twenty one. Istarted eighteen. So when I tell my students I started at the bottom,I did, but I followed my passion. You've been through these life experiences,Yep, and you can give kids a lot of influence on what theywant to do in their life. And if you had one word to tellyour students, like this is the word that you got it, you gotto live by, this is what you got to do. What's that oneword you tell them? Grit, Grit. It just just having the ability tofocus, be discipline and grind and grant, especially in your twenty swhen you're starting, is great. Great to me is the keyword. I'mgoing to have you talk to my son, gave, because he's in sports managementat Delaware and he needs to learn that word. I've been telling themthat forever, but kids never listen their dad. Right that. I wishyou would have talked to me when I was twenty. Right. So yougraduate from American University and you're in DC. Who is that team? Who isthat person? What was that like for you as a fan of sports? I know you love Sports, at that point, like who did youwant to follow? Who did you want to go after? Who did youwant to watch? This is really in interesting. You know, I dolike the Redskins and the call the bullets. Then the capitals. We didn't havea baseball team. But this is actually ironic. I was a bigband of Georgetown basketball from but I liked Maryland basketball and Georgetown Basso, butI love the Hoy is of the s. The Big East was great. Andthe most ironic thing is I'm now my thirteen year teaching at Georgetown.I lived three town houses down from big John Thompson. The Legend I'm theprofessor who meets with all the recruits. So yesterday I was meeting with arecruit and incomes coach owing and he tells the family, Oh, you meetwith Jimmy, he's our closer, and it's like so friggin cool that here'sa guy that I looked up to. I mean pat and I are thesame age, right, and you know he's hugging you shaking your hands,you know, tell them that the guy this is my boy Jimmy. Youknow what? It just so cool like that's someone I looked up up toan Ilife. So I think it's really cool and you know, I telltheir I also, just like I talked about John a Guthrie, I thinkof what coach Thompson did was so powerful. You know, recruiting the players hedid. But the think coach Thompson did so importantly was he struts academicsto their players. I mean there's still a half to play the basketball inthe basketball office, saying you're here to play basketball, but really, academicsis it's what's most important, and I think you see how articulate coach oingis, how a lot of his players are, and I think that goesto coach Thompson and the academic advisor team he built in the S, whichmost coaches didn't do back then. You're doing the board work for the radiostation. You doing all these things. So what's your next step in yourevolution? All right, so let me walk you through the next five yearssort of where my career took off. So I did. I did thethe PR job, but then less than a year later I had an operato go work become a promotion director for a CBS radio station in the DCarea, and the key message is, especially for the younger people, howimportant internships are. So I the job requirement was five years a major marketexperience. I had no experience, but I had impressed the program director atthe previous radio stations, so he hired me. So I worked in radiofor three and a half years. Then...

I wanted to to stretch myself.I went into TV. So I went to Home Team Sports, which becamecomcast sports, not Washington. Now it's NBC sports Washington and I was therebut just like radio, I felt boxed in, like this is the sameway you market a radio station a TV station. And I had the opportunityto go to a cable conference in ninety four in New Orleans and I hearda guy on the stage talking about a wellnews, Interactive News, how youcan not only read the story but you can engage with the story, youcan do polling, you can do Trivia, you can do chat, you canexchange pictures, and that to me my was my alhall moment. Iwant to do that in sports. So hts is one of twenty two regionalsports networks in the country. I wanted us to stand out from the othersand I want us to have an interactive presence. So I went to awhile just because they were in Tyson's corner and ninety four and they said wedon't do deals of regional companies, we don't have a sports channel at thistime. But six months later they called me and said we really like yourideas. Would you would you be interest coming here and help us launch theSports Channel? And that's where my career really took off. And in ninetyfive, we want to start now with AOL, kind of right where wemet each other. Yeah, okay, and and tell us a little bitabout AOL and what your role was there and go through that timeline of mejust the world was changing at that point. It really was. Yeah, really, so ninety five is really your one of Internet sports sites going up. Many of the first sports sites and League sides launched in ninety five throughthe next couple of years. So my job was to work on content dealsfor a well, back then you're paying to hundred and ninety five an hour, so the more you stayed online, the more of the company made andthe partnermate. So my job was doing partner deals for the sports channel.What's interesting is we had met with some guys who wanted to create an athleteblog site and they called athletes online at first. And so the first guyswe signed up where Kajohn Carter, who was a number one pick, andJim Harball, and then a baseball it was Eric Carros and Matt Williams,and so we were testing this concept of interviewing athletes. So I literally hadthis laptop. I would travel around the country with a laptop with that littlephone cord you stick in the stick in that lit with, you know,gearing up, and then I would interview athletes. And when you interview athletes, I'm taking questions from the a well members, and I would ask theprofessional athlete. They give me the answer and I would type the answer andthat's that was the beginning of whatever you called blogging, pot everything. Andso in early the fall of ninety five, I believe, Pro Serf, whichwas in the area, Herb Swan, your agent, came by Said Hey, I want to do something like you guys got. You gotta dome favor. You gotta go you gotta go interview my Guy Gus, andI think one guy in the stesses, but he's the backup quarterback herbs,like I'm going to owe you. Go do this for me. So Isaid I'll do it. So I actually got got my laptop and I droveand I drove and I drove and I got to Ashburn, which to meseem like a far away there's a reason this story is funny, and Igot to your house, you and any welcome me in and I set upmy laptop and I asked you questions for forty five minutes. You answered himand you were really engaged and I remember you were like, I think youcalled heat it said, dude, you got to come over, man,this is a really cool stuff we're doing and this is the beginning, likewe didn't really know what we're doing right, but it was really cool. Butthat was really the beginning of interacting, engaging with fans online, and youwere, you're one of the first guys to do it. You seea budding podcasts and the making back. Not at all. No, Iold, but I told I told Dave this morning. I said I shouldhave left the redskins and went with AOL would have been a better job.That would have been good. But what's I actually end up staying your housefor three hours. I'm I just hit it off with you and Annie,you know, would just you know, beginning of a friendship, because itwasn't me that he liked, it was... wife and he love everybody lovesAnnie. She has a great personality and and everybody loves being around her.Great Cook. She has great cook she loves a feed people. But aboutthat other funny thing, guys about it. Fifteen months late I was like manGustl way out there in Ashbourn. Fifteen months later they say a wasgoing to leave Tyson's corner. We're going to build a campus like the Microsoftcampus, Nike Campus, and Lo and behold the campuses in Ashbourne, fiveminutes from your house. So yeah, like within mile away, maybe noteven. Yeah, where that Walmart is and now it's a wegment. That'swhere they will campus. So I ended up slipping there from, you know, from DC for fourteen years. Well, it means that area where the RedskinPark was Ashburn, you can't even there's no land left. Everything isbought and and built on and it's just an incredible how the expansion of thatarea in the last fifteen years has happened. Yeah, it's so a lot incounty is now, I think, the number one highest income demographic countyin the country and I think you clearly tribute that to A. Well,then MCI open up a campus next to us. So those were too hot. Tip tommies did really well. Employs made a lot of money and thatchange the whole ecosystem. You schools one up, you roads one up,shopping stunners one up, and to this day it's a fantastic county. Aroundthat time is when a well button. That's netscape right. Yeah, that'sreally funny. I still remember in ninety five they called a well Internet ontraining wheels. Right then that'scape did their ipl and followed ninety five with norevenue and they just huge valuation. That that was the big a hall moment. But then a couple of years later we did end up buying netscape.So it's good. But I should transition to the the next person, alongwith Jonald, got through, was very influential in my life is it wasTed Leans has was just I got invite it to his hospor picnic that firstmonth. I start there and we had playing basketball againsteve case, the CEO, and Ted, and after the picnic, Steve Case is an introvert. He'sin the pool with his kids and Ted Flipping Burgers. He an extravery gary. so He'sa tell me something about yourself and turns out he's aGeorgetown Gri and we both have a love for Georgetown basketball. So that's whereTed and I are relationship started and I took Ted around the country for fouryears before he bought teams, introduced them to Paul Tag Leaboo, NFL Commission, became a one of his best friends, Mark Car Lee Steinberg and then eventuallyDavid Foukin, Cortis Polka chaw. He got connected with Michael Jordan's soTed has been a mentor and a close friend for many years. But areare. It was our love of sports that I really got the friendship offthe ground. I remember we were always trying to do something what we calleda cyber cast in June and ninety five, where I would take my laptop andto the Orioles td booth and then we would take questions from fans andthen I would tell the questions to Mel proctor, Jim Palmer or John Lowenstein. And that was at the beginning of this whole interactivity on TV. ButI remember at the end of the second ending I had the Tom Davis sidelinereport interview Ted and between the brakes and Ted looks a me goes, youleft that to come join us. What the Hell were you thinking? Like, I believe to hype about the Internet is for Real, but it doesfunny how you know, later that year I took Ted to a Washington bulletsgame. I think it was December of ninety five. I took the bulletsgame or sitting in the front row at Center Court and and Ted's like,where's the owner sit I turn around at Mr Poland's four rows back and thenTed stands up looks just what is this seat? I said Nineteen, man. Can you imagine the pressure of filling this arena like forty fifty times ayear? And now he knows that pressure here. Sure it does well thewell as doing a little research before we met here, Jimmy and I readsomewhere that you have one of the largest role of dexes in the Washington dceryand I believe that hearing your stories.

The network. Is it? Networking'sincredible. No, no, not these that's a key strength. But Ido, and you know that they used to call me the Mayor Day.Well, they call me the mayor on campus now, but I love itin sports, where Adam silver likes a joke. He calls me the mayorduring a by all star weekend by walking. He's like, all right, themayor's here, the party can start. So it's good, but on themayor side. But this goes back to going up in Japan, likeI learned or relationship skills and socialization skills. So I always try to treat everyonewell, regardless of who they are, and that goes back to what Iwas taught by Jonah Guthrie at twelve years old, thirteen years old.I'm observing how important relationship skills are. So you talked about analytics when youwere young and how you love that. You know there's a lot of analyticsgoing on in sports. Go today there's the RFID tags that they put onthe NFL players, Dave and I love watching one of pirate finally scores andhits a home run. It doesn't happen that often pausually. They do thisoccasionally, but it's there's the exit speed, you know, and then there's howfar it went. What do you think about all the analytics today comparedto like when you were young and you were looking at the analytics? Iwould just tell them the story. Yesterday, while I was getting my MBA andeighty nine, I took a stats class and I wasn't very good witha quantitative stuff, but the professor actually love baseball stats. So I actuallyuse the computer modeling to predict all Ale A, MBP and eight hundred andeighty nine, and I used as my research the Bill James Baseball abstract booksand well, as cool as I went to a well and ninety five.STATTINK was one of my first partners and Bill James One of the founding membersof stats. So I thought it was cool how this came full circle.And then the the other part that's need is, you know, we're tryingto get a well members to stay online as much as possible, and soback in nine five hundred and ninety six this was a new thing, andso what we did was we actually create use the data feed from stats andcreate the first real time score boards on all the first real time scoreboards onthe Internet and then tire game changed after that. It wasn't just life scores, it was fantasy. So we thought it was being primarily for the lifescoring and fantasy and reality. You're providing live updates for the first time andthat deeply impacts the gambling and betting industry and you know they're getting real timeinformation, just not on scores, bonded injuries, weather reports and so forth, and that that's when sports on the Internet really took off in nine thousandsix hundred and ninety seven, because that real time gaming and and now thegaming and bedding is here in the US. So it's been just fascinating to watchthat over the last two decades. You're done with AOL, so canyou go through the next steps? And I know you're with a brand newcompany. Yeah, but I know you would. You had jalen associates.Yeah, you had a couple of things. You know, mentors are important.So I mean with Ted in two thousand and eight he's like it's timefor you to leave a while. You've been there a long time. There'ssuch good gigs. Jimmy, you got one of the best rollodecks in theinjury go help startups. Go like, take the knowledge you have. Gohelp start ups and you're the best connector go connect people you can free business. And I had about nineteen clients and probably thirteen or fourteen were text startup. So I'd be an advisor to them, helping them with strategy the more importantly, helping them get connected to teams and leagues and brands and agency globally. And then under armor was one of my primary clients where I was ona monthly retainer. So I had a great three and a half year runan under armor. But a lot of the lessons I learned from a whilein the S I applied to under armor at that time because they were goingthrough that phase of being a popular domestic brand into becoming a global brand andtrying to put under armor more into the social and digital and mobile. Soit was taken lessons learn from Mayo well and applying them to the next youknow, hot rising company. I would say it was. Would you saythat's your biggest tech startup that you had under armor or is there another onethat now? I yeah, I just under arm was different because they werea commercial enterprise and I was on a monthly retainer. So it was agood addition to the all the text artups.

But the other thing I was doingat the same time as I also started teaching at Georgetown in two thousandfive, two thousand and six. So I teach in the business school.But then eleven years ago we created a master's degree program and sports management.So it's people like, for your son, who you know, goes to agood college but doesn't do the internships and they get out of college andlike they want to work in sports, but no one has been there.So we created a Master's program targeted the people right out of college who wantto work in sports. So we're now the largest program in the world withover over three hundred students. We built a program. But dohaw Katar,the health and prepare for the World Cup. I'm working on a program at Tokyo. I'm going to Tokyo in two weeks to lecture there. And youknow, the the business side of sports and Asia hasn't been taught very welland I want us to take a leadership position. What's your greatest reward fromteaching? I see is giving back. So you know, Ted leances cameto a while in the s as the son of Greek immigrants from Brooklyn.You know, he stayed at his parents made like twenty eight grand and hecame to Georgetown first time around a lot of smart, wealthy kids and hewas lost and he was mentored by a seventy five year old Jesuit Priestney FatherDurkin, and Father Durkan mentored Ted so well. Three years later Ted graduation, number one in his class and seventy seven. And then Ted goes onmuch about, you know, being mentored and giving back to the community atthat age and Ted taught me that and for me to this day, Imeant or two dozen students a year Georgetown. Most a majority of the students areminority students, in first generation students. So, man, he's at wellover a hundred over the last ten years and to me is positively impactingtheir life and changing their life is the most important thing to me. Andyou know, in addition I meant to to Chinese American kids from a Asiannonprofit I work with. And so ten years ago, when the girl wasnine their brother was thirteen, I promise their parents I'd put them through college. So I'm paying for their Tuition University of Maryland and the Dawzy just graduatefrom Maryland last year and I even works a capital one in Wilmington Delaware,and assist was a sophomore Maryland. So giving back and changing people's lives ina positive way is to me, the most important part of a teaching andbeing part of a university community. That's great. So what are you doingnow that is disrupting? Because you've done so many things that have disrupted theindustry right and your love of sports and your mentors you've had. So whatare you doing now that's disrupting the industry? Great Question. So I am acofounder of a great mobile video company called Kids we mobile. My twopartners are junk Kim and whimswell. Jong is a you know. You cantell you everything we've been talking about the last hour, together with this John'simmigriff and Korea game. Here self taught Johns Hopkins Navel off in ninety eightfour one point one billion to loose it. He went on to become president ofBell Labs, top research lab in the world, but he's been oneof Ted's longest biggest partners with the capitals and wizards and mystics since the earlytwo thousands. So I know junk through Ted and five and a half yearsago Jung Talk to me about what he saw was a third wave happening indigital and it's mobile video, and he just you know, these smart guyslike that can see a few years ahead and he just saw where the cordcutting and cord neverous is happening, where the young people aren't going to bewatching as much TV are watching more on the mobile device. So he andsome of his friends from acatel loosen are some of the best engineers in theworld on cloud based mobile video and that's what we focused on. My strengthis my contact, my relationships, and that's where we're good team, wherewe've got a bunch of really smart guys and Technology and innovation, and Ican get us in a lot of places, media companies, league agencies all overthe world and that's what we're doing. So we've been we've been at itfor five years and we're building what...

...a few leagues acts have told usis the we're doing professional work in the cloud that no other company in theworld can do. So we're working with leagues, we work with media companiesand we're doing this around the world, not just in the US but inKorea, in Asia and in Europe in terms of TV production. Will thateliminate maybe the need for the mobile trucks and that kind of stuff can go, bring go. So one of the things we're seeing with a few peopleis there we're basically become a more and more like a production truck in thecloud, and so the way you're able to do things is it'll definitely reducedthe cost on the production side in terms of having to have the truck thereand the huge manpower by being able to produce games virtually off your laptop withmost of the production taking place in the cloud up. So is that so? Like right here at trip they have a whole high school sports network andthey go out and they do all the championship games, they do games thatare going on locally, whether it's wrestling or girls softball, and they tryto go out and really give a view of what high school sports is goingon and I think that there's a lot of you know, they can't beeverywhere. So that's something like a like a small thing like for high schoolgames. It's that something where kiss we can really help an organization like thisand to really bring all that Info, all that data in in real timeand let those fans of those schools see that. Yep, so there's acouple things. If you look at the three reasons people the three biggest reasonspeople use are mobile outs, are for the video, socialization in the gaming, but right now they're on all different APPS. So what we've done aswe put all three on the same platform. So, for instance, we havea deal with a pro fighters league when the top MMA organizations. Wedid a cool event last night. You can actually watch the matches, youcan also chat, then you can you also have the game offication feature.Who's going to win the fight? How are they going to win the fight? What round are they going to win the fight? And so you seethe usage increases dramatically when people don't have to leave the screen, so said, having watching something on tv then on your phone where you're interacting with yourfriends. We put everything on the same platform and that's a path. That'sthat's definitely happening. The other really key thing about this, going back toand lytocs, is if your have a sports event on TV, that TVnetwork can't really tell you who's watching the game, who's watching the air.If same thing you spaper can't tell you who's reading their newspaper. Radio can'ttell you who's listening to the radio. You can do Arbitron, you cando Neilsen, they can't tell you. But with a mobile lap you knoweverything about the user. So that analytics game is so much deeper. Sothat resonates the markers and media company so much more, and so more andmore TV networks have to have a mobile companion going forward and in order toplay in a leverage way across all the different multimedia platforms. Definitely. Igot to I got to introduce you to my buddy. You might have methim at one of my golf tournaments, sewn gleisa. Now he's the CEOof PBR professional bull riders. That be perfect. That be perfect because whatthey're doing is they're growing right and so back in the day, back inthe day they could not like get the scores out like you know when theyrate a guy. He's on for eight seconds, or they have judges writingtheir scores down. Well, back in the day it would take two orthree days for people in Venezuela and other countries to see what their scores becausethey have a whole worldwide scoring. Now it's all it's all immediate. Righthere. Here's the other the perfect thing with that. Many of the topbowl riders are from Brazil, are from Argentina, right, but when maybeare does the feat, it's in English only. We have a way thatthat a person can call that event off a laptop at home and their tshirt and Portuguese or in span finish. What we do is we take theTV feed in the castor calls the game in their native language. It goesup in the clouds, sinks it with a video feed and you got theperfect match. So that's how these sports can grow their sport by super servingeach each country. Right. So if...

PBR wants to grow globally, theywant to put it in Portuguese and Chinese and French and German. Here's areally cost effective way to do it, as opposed to before you have tobring that person in the studio, where you got studio costs at like cost, tapping costs. Here you just have the laptop and that's the production struckwell. That is amazing. That's disrupting the industry. Don't you think?Shaven enough that shake it it up? So, Hey, we're going tobreak the huddle right there, Jimmy. We're going to come back to youand we're going to do a segment we call no huddle. Right now,we're going to go into our no huddle segment and we're going to fire somequestions at Jimmy and we're going to see how fast you can score touchdown.So, Jimmy, day fire the question. All right, Jimmy, what's yourmost prized piece of sports memorabilia? I have a one thousand nine hundredand sixty six baseball bat from the Los Angeles dodgers. My favorite uncle's nextdoor neighbor was a gentleman for the Denver bears, who's the AAA team forthe La Dodgers. He you as a big baseball fan, so he gaveme this bat in one thousand nine hundred and sixty six. Great. Whatabout the most overhyped element in sports today? Most overhype element, LA LAKERS?I don't know, just you know, they're just so, so much theI don't know, I get sick so many choose grammer team and toomuch hype for the teams and to too much media coverage for these teams thatI don't think deserve it. I well, like, how about if a guyit goes, doesn't want to be on his team anymore and gets todo all his stuff through social media and then get to trade and goes toanother team exactly, and it's just on the news every day. Right,it's crazy. Get tired of it. All right, how about the BestGame Day atmosphere you've ever been a part of. This is actually going tosurprise you. Princeton pen basketball at the pluster in one thousand nine hundred andninety nine. So here we are. My friends are coaching at Princeton andthink about it. It's it's, it's pain. Is Up Twenty five pointsover Princeton with fifteen minutes to go and Princeton runs at that motion offense atPete carill invented and they came back from twenty five down and Chris Young andMason Rocca led that team and it was a thing where I just turn toyour friends. He kept saying no eff and way, no off and way. But that atmosphere, because pluster is probably the greatest basketball ven you inthe country and I don't know, it took me back to the s andeven though I go to all these super bowls, in the Olympics, WorldCups, that's a that's that's something I never forget. All. I've gota couple more for you. What's your most disappointing or heartbreaking moment as afan? Well, capitals, I mean the capitals did so, I meanso much good for me in the city. I've been a season take over twentyyears. Brought so much joy the city, but having them lose gameseven and overtime, couple those have been very disappointing. All right. Lastone. If you could trade places with any athlete ever, who would thatbe? Just for a day, just for the day. Yeah, youknow, what I like is actually I'm not a huge fan of Lebron,but I and love like just like. I've dedicated my the last part ofmy life to helping underprivileged, low income kit for generation called like Lebron isdoing with those kids and Aquinn. It's on. He's changing those lives.Those kids are going to go to high school, going to go to callit, and each person's life you change. You changed dozens of people so Ithink what Lebron has done is heroic. Wow, Jimmy, thank you somuch. We got to cut it off because we got coach Dick hadcoming on a couple minutes and you know, we got it. We got toreally hear from Iron Mike, but appreciate you coming on. I meanyour transitions in life and where you've come and what you're doing now for peopleis incredible. So thank you so much. From huddle up with gusts and I. Let me. I love to got a copy. I want toshare it on social media. Well, yeah, we definitely will. Thankyou, guys. Thank you, thank you. Bye, bye.

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