Huddle Up with Gus
Huddle Up with Gus

Episode · 11 months ago

Dave Alpern

ABOUT THIS EPISODE

This week on Huddle Up with Gus is the President of Joe Gibbs Racing, Dave Alpern. Dave grew up in Northern Virginia and went to Oakton HS. When Joe Gibbs came to Washington to coach, Dave became friends with Joe's son JD. Dave attended George Mason University and would go to many Redskin games and become very close to the Gibbs family. Dave started his career as an unpaid intern selling T-shirts for the newly formed Joe Gibbs Racing team. Since then, he has held nearly every position in the front office, including overseeing consumer products, communications, and sponsorships before being named team president.

As one of the longest-tenured executives in the sport, Alpern has seen the team grow from 18 employees to nearly 600 and has worked with C-level executives for many of the world's top brands, such as Toyota, FedEx, Mars, Stanley, the Coca-Cola Company, and Comcast. In addition, Dave had been invited to the White House on multiple occasions after winning NASCAR championships in 2000, 2002, 2005, 2015, and 2019.

Dave is a regular university guest lecturer, particularly at the University of North Carolina Kenan-Flagler Business School for both their undergraduate and graduate business programs. He teaches marketing, sponsorship, and social media and also enjoys corporate speaking.

Dave is married to his college sweetheart, Stacey. They have three sons: twins who recently graduated from the University of North Carolina at Chapel Hill and an audio engineering student at Belmont University in Nashville. His interests include snow skiing, snowboarding, surfing. He is also an avid fan of the Washington Redskins, the Washington Capitals, and the Carolina Tar Heels.


Check out Dave's new book: Taking the Lead.

In Taking the Lead, Dave shares the wisdom he's learned along the way: fundamental principles that will equip you with what you need to rise to the top and succeed with integrity and purpose—whatever team you're on.

Hey everyone, Welcome to another episode of huddle up with Gus, I'm your host, former NFL quarterback Gus Frerotte and welcome to the new 16 31 digital new studio. You know, some people say no news is good news. Well I say to those people you've never read. 16 31 digital news dot com. Go to 16 31 digital news dot com to get your latest news, sports, music and entertainment and maybe even listen to your favorite podcast. Follow up with gusts. Check it out today at www. 16 31 digital news dot com. Welcome to what surely will be a doozy of a matchup brian here. Sports fans, whether your game is on the gridiron at the diamond or on the links, we can only say, yeah, welcome to this week's huddle up with gusts. 15 year NFL quarterback Gus parents, passion for sports has taken him on the field and behind the bench is Playing for seven NFL franchises with 100 and 14 TVs under his belt. Gus knows who the players are and how The games are. one. it's not every day you get to hang out with an NFL quarterback up. Okay, sports fans from the decked out and plush 16 31 digital studios, it's kick off time. So snap your chin straps on and get ready to huddle up with us two left. Hey everyone, welcome to another episode of huddle up with Gus, I'm your host, 15 year NFL quarterback Gus Frerotte and I want to welcome you to the 16 31 digital news studio. Doesn't look like it today. I had to change my backdrop a little bit, but uh, I'm in a room where I get good wifi signal, just like our guest is getting good wifi signal today. But I want to thank 16 31 digital news for all the help they give me. I want to thank my team. Uh Ian Kiss, Terry, Schulman, uh super duper producer, brian. And I also want to thank Sounder FM for hosting us on their platform. Sounder FM does a great job of using new technologies to really help you promote and monetize your podcast. So today our guest has a new book coming out. Uh he grew up in northern Virginia, he went to Oakton High School, he is uh the president of joe Gibbs racing and his book is called taking the Lead. So we're going to get into that a little bit later, but we're gonna go back to his origin story. So joining us today is Dave Alpert. Uh Dave, How are you doing buddy? Hey, I appreciate the intro, I really appreciate you having me on, I'm doing well. So, you know, it was funny, we were talking before the show here that our careers kind of started around the same time, you know, and you're you've never transitioned, which, well only in the business, which has grown tremendously since you started. But for me, I've transitioned a bunch of times, but tell me about growing up in Virginia and uh you know how your love of sport came to be? Yeah, well, honestly I grew up, so I went to Oakton and I was I was a late bloomer. So in every stage, if I was kind of always the smallest, I was undersized and um I think that ended up having its advantage mentally later in life, but from a sports standpoint, actually pretty quick, had good hands and I think that was fairly athletic, but really was hard to get, you know, to excel when, you know, it was kind of a boy playing with men by the time I got the fifth or sixth grade as kids were way ahead of me. So my first level was football and I loved playing in the neighborhood, I loved watching it and of course growing up here in D. C. Huge skin fan Uh you know they played in Super Bowl 17 when I was in 7th grade. So so my middle school kind of all the way through it was it was Redskins. So I love the NFL was again a big uh big skins fan you know caps and some of the other teams as well. But really for me it was it was NFL and was in seventh grade. Um you know I met a kid named J.

D. Gibbs who had just moved into town because his dad was the new coach of the of the Redskins and I joked that his dad started oh and five and and it's a true story. JD spent the night at my house the the week that they went five and I literally was like, well, you know, it's been fun knowing you, but you, you get ready, get ready to get run out of town. Um you know, hey, tell Lombardi nice job, you know, when you get home. But um and so yeah, from an early age that just obviously deepened my passion and love for the for the Redskins, so it will always be home. But for me personally, um I played a little across um rec league lacrosse in high school. Um but my honestly my biggest regret in life is that I didn't go because I was so small. I just thought, you know, I don't know, ask me out of there. Well yeah, they're not a small school either right? There are a lot of kids going to school there. Yeah, so that, that makes it difficult. But I always tell, you know, and I think that when you say it's a regret, I think it's just something that it is scary because it is a very physical sport, you know, it's not basketball or baseball or anything like that. And when, when people are twice your size, it is very scary to really a yeah, that that this guy is gonna lay me out and so uh, you know, let me make sure I say this though when I got to college man, so we played intramurals and I dominated, so that's where the fast little quick guys do really well in flag football. So I kind of came into my own playing flag football. And interestingly when we went in and well, I know we'll talk about the joe gibbs racing days, but there was a Nascar flag football league and JD who was actually a good quarterback and I played and we went several relationships. So I got to I got to kind of get my a little bit of my angst out from not playing in high school in in college and afterwards playing flag football. Well, my son played high school football and he didn't want to play anymore. But he played intramural football, like the same thing at Delaware. He went to Delaware, he's in sport management. And so Gabe was like, Mr football for intramurals, same thing, right? He loved, he was a quarterback receiver. He called me up, he goes down to cut six touchdowns today and I'm like, that's awesome. Uh He loved it. That that was his thing. So he really enjoyed, but it gives you something to do like that. What else do you know if if you're not playing sport in college, you know, I always told him, I said go, you know, go you could try out for the golf team, you could do whatever. And so he did intramurals. Yes, that's good. Well, and I will say so in terms of other sports I loved, you know, I got into some of the alternate sort of uh extreme type of sports. I love surfing, skiing, snowboarding, all of those things and did those all through high school college and to this day, those are kind of passions of mine. Um, But anyway, yeah, I know the football one I always go back to. Is that the one that, you know, kinda would have been with a lot of fun, but well your body probably thanks you for that. Although if you fall in skiing, surfing and all those things, so that could be pretty traumatic. Have broken a lot of bones in that, but probably not as many as I would have had applicable. Yeah, well that was, I can't do either one of those things. So you got a leg up on me there. Uh I am like a stick going down a mountain trying to see, I will say I'm pretty decent at skiing. And again, I live in the wrong part of the country to surf. But uh my wife and I actually met with me working at a surf shop. That's a whole nother story. But there are some fun memories. I guess. I'll count that support when you're asking about my sports background. So tell me where we talked a little bit about your high school career. Um And you went to Oakton and then where did you go after Oakton? So I actually ended up right here at George mason University and it was um and I talked about this in my book, it was not my first choice, it was actually not my second choice at the time and I wanted to go off to college and well I ended up staying and staying at mason while all my friends went off to different schools and it...

...ended up being an amazing experience. Um First and foremost I met my wife there who was a year behind me and the next year after the I do call my first year of college the worst year of my life. I went into electrical engineering, which had I taken a 10 minute personality profile, it would have told me run, run, don't walk a small detail. Was I like math or science. So if you're getting into that, not a good idea. So honestly, my dad was an electrical engineer and I did good on S. A. T. Map and I thought all right I'll do that. Which was a dumb choice. So first year was awash met my wife played intramurals, helped start a fraternity, had a great experience here at mason while JD who had become real good friends you know through high school he went off to William and mary and played football and my other friends went to different places but we would all get together in the summers and kind of grew in our friendship over through college even though we didn't go to school together. I did not know that Jamie went away mary, that's where my son Gunnar went and played football. Oh is that right? Yeah he was interesting. So the funny thing was J. D. Was a quarterback, he went as a quarterback and then there was a guy I believe his name was Chris Haykel who ended up starting and sometime in the NFL so JD moved to D. B. And so he played DB at uh at William and mary number 11, yep. Oh that is awesome. So he um yeah that is great. That's a great story. I didn't know that because there are several people I know that go from Oakland down to William and mary. Yeah, his love, our love for the skins obviously kept growing in college. We had Super Bowl 22 then write the year we finished college. We had Super Bowl 26. So we were spoiled because I grew up thinking it's normal for your team every three years. They go to the 2025 years later. I'm still waiting. Yeah, I hear you. There are so many people I talked to the Redskins fans that feel the same way. Uh, you know, I'm hoping this year my man fits magic gets in there and uh, does, does, does, you know, turn around for us. I would love nothing more. But we have some great memories of going, you know, going to the Super Bowl 26 1 of great memories of my life and being out there with them. And uh, again, little did we know it would be decades before we go again. How many times did you make a trip to Redskin park? I think there was an old one that was, yeah. Before they go out to the park is often, but we went to a lot of the games, I would say the year, um, the year they went to Super Bowl 26 all but one home game including playoffs. And I went to the, it's funny myself and another guy. So JD and I had another best buddy named moose and we're crazy skins fans. We went to more games than JD did because he was at college and mrs Gibbs would invite us. We're like, sorry j we're going to the game. So I went to more than he did that that year. But those are great memory. Honestly, some of the fondest memories of my life are or that and I still, it's funny. I moved to charlotte and, and look, I I want the panthers to do well and I'm happy for him, but you can't make yourself like another team. And as much as I've tried because it is sometimes painful. Um I am still just, yeah, I'm burgundy and gold, I can't, I can't get it out of my system. Yeah. You know, I played for seven teams and I understand what you're saying, like I've always had an affinity for the Redskins because they drafted me, you know everything that happened. My wife and I were married when I was with the Redskins, we had our three kids and at uh what's what's the hospital over there by you? Uh Fairfax, Fairfax, my wife was actually working there and Really? Yeah, then once we had kids and we were doing okay. She she retired from nursing early. But you know the one thing I do miss most and it's still my favorite place I've ever played is RFK. It's especially actually I just saw I guess they're tearing it down and they had a lot of the old legends go...

...walkthrough for one last time and many of them were tearing up and Oh yeah, I mean you remember the stadium that bounced and there was nothing, there was nothing like it and you know, it, you know, it really was a special place. I couldn't imagine the years like we, we had some good teams and we had a little bit of success, but nothing like going to the super bowls. But I can't imagine going and being on the field when you're winning that division every year and then you're going to the Super Bowl and you have playoff games there. What it was, what it was like. Um, do you remember some white wild games that you attended? Oh, I was at the seat cushion game where they were. I was there. I was, that was the year. I think I'm into every game. And um, Honestly watching the skins, it was like watching a video game because if you remember, I think statistically they lead the league both defensively and offensively. So I mean if a team was within 20 point, you're like, man, this is a nail biter. You know, I mean, they were just destroying people. They beat the Lions 45 nothing on opening day and then ended up playing them in the championship and throttle them again. It was, it was special. So I remember that. Yeah, I remember they were, um, I remember it was, you know, 18 oh nine and oh, and then, um, you had corns are writing the bandwagon thing that went and I still saved those newspapers from when he wrote about the bandwagon. So those were probably my most special years and just remembering the, um, you know, tradition. And so for those of us who are again fortunate to kind of get to go with them when they would win, they would go out to dinner afterwards and we'd all be invited to go to dinner. But if it was a loss, you know, we all scattered him after the game, he would go home. So, you know, obviously we went to dinner more often than we didn't because they want to lie. But that year it was, you know, every week you're not only did you win, but you just crushed the, so he was always in a great mood, you know, And so that was kind of one time you got to see coach because as you know, during the season, you know, other than maybe right after the game, he was in his office working and so you just didn't, you didn't see him a lot. But there were a lot of great memories again, spending the night at JD's house and coach would get home from Redskins Park and, you know, it's, you know, whatever time and he's, you know, he'll check in with how we're doing and we'll just say, all right, how we look and how we looking, you know, whatever. And those are those are those are the great memories that I'll cherish my whole life. It's amazing that you've been with the organization. Yeah. You know, you say you've been with since 93, but you've really known the leaders of that organization for a long, long time. I have and that's actually how I got my start because when coach wanted to start a Nascar team, JD was still, he was on the five year plan. So he had an here and really they just needed a gofer because joe was still coaching for the first year. And so he had this race team, he was starting in charlotte and really needed to go between to drive, you know, sign stuff, contract memorabilia, what have you. And since they trusted me, they kind of asked me and I talk about that in the book how I was so honored and they had no idea early on that they were doing this for me, but you know, I struggled with self confidence and Jamie had a lot of friends, but he picked me and so just picking me to be the gofer kind of for me, I was like, wow, they really, they must really trust me, we'll look, you know, you don't want your coach down well coaches, my coach and I didn't want to let coach down so early on. I kind of said, all right, I'd like to, I'd like to stay here doing whatever it is. So it started as just being a chauffeur and, and I was unpaid and that was kinda, I figured I'd do that for six months and it would look good on my resume. And actually I wanted to be a sports sports anchor. I wanted to be a, my dream was to be a sportscenter anchor and I thought I'll do this for you know six months a year and maybe I'll meet some folks and I'll get a chance to do that. You wanted to be George, Michael? I did yeah. And and I sat on the set of that show many times interesting him going. That guy is the man, he was the man by the way, oh he was he was awesome. Yeah he did a great job with that you know and there were so many good, I mean D. C. Has so many good sports programs and radio shows,...

...tv shows they've just done it year after year, they do an outstanding job. You recently had Michael Wilbon on and I listened to that and getting big fan when I honestly, one of the coolest things about coming here. I rarely watch network tv news at home, but wagon here, I'll flip on, you know what, you know, channel four just and some of the, some of the familiar faces. I just, yeah, I do like it, it just reminds me of my childhood. It takes you right back, doesn't it? Like when I come to Pittsburgh and there's still Katy k on here, right? It's just like, man, it just takes you back to when you were a kid and your dad was listened to it on the radio. Absolutely. So after George mason, right. Obviously have been, you've known the Gibbs forever, but that wasn't your right out of college. Right. That wasn't, Was that your first gig? It was, it was my first. So truthfully I finished college and you know, I really didn't have a good plan. I changed majors a couple times. Um, the only thing I knew for sure is who I wanted to marry. So I met my wife and we've been dating, but her dad who I'm actually in his house right now and he is one of my heroes, but he was pretty firm with, you know, until you have a firm job, you're not, you know, don't be thinking about asking my daughter. And so I had some motivation where I got to get my stuff because you know, she's gonna, she's gonna, you know, I'm gonna get, I'm gonna get kicked to the curb here. So I am honestly, I was living at my parents house trying to figure out what was going on. I was debating, actually, there's a ministry called young life that was real important to me and special and actually debated. You know, hey, maybe I'll go with them. I wasn't sure what I was going to do and honestly, coach asked me, hey, will you help out in the first couple of months? It was it was from my house. Like I, you know, you don't need to come, you just need to be a go between that lead and actually I share I can tell you this story. What led to the full time thing was I came up with an idea and look as you know, we're we've been talking about how how big a deal of coaches in D. C. And look up here. Nobody agrees on anything except The football team when they're good. So Joe is like the one unifying thing in Washington and in the 80s and 90s. You know, he was the guys for thinking as a 23 year old, okay, starting this race team. Gosh, if we could put shirts that said, you know, everything says Redskins, but nothing says joe gibbs on it. What if we put joe gibbs racing shirts at R. F. K. Stadium? Doesn't matter if anyone knows what it is, It says joe gibbs on it. So I found the name of the buyer of the merchandise. This is pre internet. So I always tell my son try figuring out how to make a T shirt when you're 20 without internet. But so I meet with the guy, he says, I'll take them on consignment. Of course, I didn't even know what that meant. He said, give me a purchase order, didn't know what that was, but all that to say, I made a sale of 72 joe Gibbs Racing t shirts. I delivered them myself. I set up a table at RFK and they sold out in one game and that put me on the map, and that literally got my full time job with joe gibbs racing. And so coach kind of went, hey, why don't you do all the T shirt for the driver and come down and be our merchandise guy? And I, I talked to students about that and sometimes you don't have the opportunity to do something like that, but sometimes just go do it, don't, you know, do something, add value to yourself. And I wanted to have my own little niche. So it was the t shirt business, put me on the map and got me to go to charlotte full time, but they still couldn't pay me first. So I went down there. Um, but yeah, I went down again center. You were, you had a much more glamorous start than I did. Let's just say that they didn't have anywhere to put me and they literally put me in a broom closet, like the NPR closet. And so keep in mind, I mean I'm the only son, I have two sisters. I'm the only son of this hygiene dad. My dad was a CIA operative and spoke multiple languages and my sisters and I, as you mentioned, we were all born in foreign countries and you know, my dad's this rock star and then I'm like, he must be so proud of me. I'm in a garage, in an emptied out...

...broom closet working for nothing. You know, it was, it was this unglamorous to start and I honestly do anything. I was putting stickers on cars. I was booking hotel rooms, you know, and booking a hotel room. Again, pre internet meant 100 Hilton Hey, W. in Dallas, I mean everything was way more difficult. Oh yeah, I couldn't imagine. I mean my kids understand what it's like not to have a cell phone and a computer in your have email. Yeah, we didn't have, we didn't have emails, emails was just starting. Um and I talked about some stories with emails we can get to in my book as well that led to some other things. But no, it was and that was my start and I didn't know if I was going to last six months or what even think about this when you had to drive from D. C. Or northern Virginia down to charlotte. We didn't have google maps, you know, you had a roadmap probably on my lap. I had a roadmap. Actually here's a funny thing you'll appreciate. So I would drive coaches coach had a, they had a Chevy blazer and I'll never forget it had a phone in it And it was the coolest thing and it was probably like 5000 and I was you know, I was like, I am not picking this thing up but I remember it, write it rang once and it was coach and he called me on the phone in the car, I was driving down, you know, 95 I was like, I made big right now. I am, I am driving coaches car, talking on a phone in the car. I thought that you're just on the phone looking at people besides you like on the phone, I'm talking to coach right now. Yeah, I was like Bennett, he's not paying me to do this. But um, you know I mean again, uh so yeah, I just remember what a big yeah, I had a literally an atlas and you would like lay it on the steering wheel and you're mapping out, you know where you're going? Oh, everything was I listen, I delivered pizzas at mason and I tell my sons try delivering pizzas without GPS or a cell phone. You look at a map, you memorize the turns and you go, if you get lost, you got to drive all the way back. Yeah. And you hope you find the road you're looking for, right? Like get lost. Northern Virginia isn't that easy? No, that is that is true. So it's much more you say it's more efficient, but I have a feeling we're all like way less stressed out back then everyone is now right? Oh yeah, yeah. Everything is, is super intense and has to be done quick back in the day. It was like there was no half hour, like, hey, the food's gonna get here in a half hour. I don't even know how like often delivery was happening. No, no, it wasn't, it was not really a thing. Yeah, no, it was crazy. So tell me a little bit about, if you can tell me why Coach Gibbs wanted to start a racing team when he's been the coach of this amazing, uh, you know, football team for years. Yeah. You know, I think he talks about, he always had a love for cars. He drag raced out in California and he actually kind of sat down with the boys and they talked about how can we get into business together or coach together? And I think the boys kind of expressed, you know, You're talking to later in life, look, football's what took that away from them. And so I don't think they all wanted to get in that lifestyle, to be honest with you. And their model was a guy that slept at the Office three nights a week. And so I think coach realized that's probably not the thing for us. But I'd love to do something with the boys. So he honestly dreamed about this. And, and you know, it's another example of getting into something right at the right time because getting into Nascar today would be almost very difficult the way we did it. But Hey, you needed 15 people And he, he wrote down five companies that NASCAR is a little different to make, about 80% of our revenue from sponsorship. So you have to sponsor. So he said, Hey, I'm gonna go meet with some sponsors. And one of them was Interstate batteries, ironically in Dallas texas. So here the here the here the Red States coast goes to Dallas and meets with more miller and and and his brother Tommy, the chairman and you know the founders of Interstate and right shows him a piece...

...of paper and says, I've got a dream. I don't have a driver, I don't have a shop, we don't have a car, we have nothing. But if you sign up we'll do it. And the first, his coach called them back the next day because he felt so he left the meeting and thought that was this guy must think I'm crazy. So he called him back to say, hey, listen, I'm sorry. And, and and he goes, no, I think actually we're going to do this. And so they put us on the map. And so with that sponsor Joe started a race team and back then we thought it would be like this forever. It was 15 people I say 15, there were 18, but it was 15 real people who knew what they were doing. Plus J. D. Gibbs myself and another young guy that they hired and we had no idea what we were doing. Um you were this the gophers, we were the gophers and And that's how it started and we had one driver and one sponsor and we thought it's going to be this little 15 person family business. And then over time what ended up happening was you know it kept growing and then we moved to two teams and then to three and then 24 today we have around 500 employees and you know we have over 350,000 square feet and racing in eight different series and you have four teams right? So we have four in in with our premier series and what's unique about that. So for people listening that aren't fans, what's really, it's kind of everything. What's different about us is we actually have teams competing against each other. So any given sunday, there are 40 cars turning left in circles for about three hours. And of those 40 cars, four of them belong to us. So they have different schemes, different part, uh, sponsors on them, you know, 11 says Fedex, one says Eminem and um, um, and at the end of the day, I compare it to, I have three boys. It's like your kids all being in a, you just don't want them to get in a fight. You know, someone is going to be hacked off again because they can't all win. Um, and so that's it. And so that we compete for cars and we have four in what's called the cup series, which would be our, our major leagues. And then there's a triple A series called Xfinity, we have another four teams that race on saturday and that and then we have actually, we have a development car, lower series that happens to be raised by coaches, grandson, ty, who is kicking everyone's rear end right now and do it really well. So he's only 18 and he's really, he's legit, what makes, what makes you legit At racing like just is it just winds losses, Yep, So that, so what you look for is a pattern. So when you look at the greats, the trend that they have, as many of them come, you know, unlike many stick and ball sports where there's kind of the same path, you know, you go high school, you go to college racing, you could race open where you could race late models, you could race, there's different disciplines of racing. So what you look for is a pattern where everything they've raised in, they dominated, not just won a couple races, like they dominated and again, what's the profile of that person? You know, they're, they're a little bit different, but um so what you look for is just somebody who who given and particularly if they drive in a situation where there are other people with the same quality equipment that they're beating because in racing, unlike sports, it's beyond just the athlete, it's the machine, you're driving the machine to be better than everyone else's. And so sometimes you don't know that person in an unfairly good carter, not really good as a driver or is it really the all driver? So the answer is it's both, but you look for someone who's dominated and so I think with thai joe's grandson, he is dominating the league he's in and we moved him up to the Triple A League, just erase a couple to see how he would do. Um And he won the first time he was in it, he's won twice, he's finished in the top five every time against people that have been doing it way longer. So those are the kind of things you look at is how do you, do you know, do you think being good, I mean you've been in the industry for so long, like being a good quarterback, there's you know, I can tell you a lot of things that you need to do to be a good quarterback would be...

...a good racer and you're talking about ty being really good. What are some of those closet just to feel like, you know, in the past you can feel like everything that's going on, you know, explain to me a little bit about that. Yeah, that's interesting. So you have your, what I would call once in a generation type talents and, and, and so I would describe Tony Stewart's probably name you've heard of we recruit come to Nascar, he raised for us, Kyle Busch, you've got guys like that. There there there are some different traits and I think some of its God given. Again, I can have all the traits I'm going to describe. But I was not gifted with certain things. I would need to have to be an elite quarterback. So for a driver, some of it is God given some of it interestingly is an uncanny. So, so the way I would describe it, it's an uncanny. Feel like like an attention to detail that most people don't have the example. I would give what Erasing one of the most important things is when you're the driver, you're the only one that can feel what the car is doing. So being able to articulate that to an engineer or a crew chief who can adjust it appropriately is sort of the secret sauce. And these special drivers are able to get in a car and say this is exactly what I need. Down to the Kyle Busch could tell you, I need £2 of air pressure in the right rear tire and that you're kind of going, you're kind of going uh, and then beyond that there's a, there's a fearlessness, you know, the ability to go into a deeper than someone. There is a feel for it. There there is a level of arrogance and I don't mean that in a negative way. It's just a uber confidence. Um, and, and honestly look, you've seen this, I think genius in any field, whether you're steve jobs in your field or whether you're tom brady, you're just a little different. You see that person, you go their different, you know, there there's just your brain is thinking of things that other people aren't. And I think in our sport it's no different. There are genius drivers who just act differently. They may be a little more difficult sometimes to deal with, but you kind of put up with it because you go, this person is a genius. You know, that's the only way I can describe it and you just know, I mean, you know, you're in the room with someone like that, that person is different, do they? You know, so like a lot of times you hear about athletes that, you know, when you cross that white line, you become a different person. So drivers in the same way, when they get in that car, they're they're completely different person. The switch gets flipped. Um it's it's and in our sport, you know, your, your life honestly can be on the line. So there's an intensity and you can hear it in their voice. The interesting thing about Nascar that I think is really cool. We are the only professional sport where our athletes are live mic during the entire event. So you can, a fan can listen to a scanner and hear them. And a lot of these guys are very different during the race. Much like you probably you probably had some of the nicest kindest family men that man when they get on the field. Like, oh my gosh, who are you? You know, you flip the switch? Yeah, they were usually laying on top of me and laughing at me as they were sacking me. So yeah, the thing, the NFL doesn't live mic. Every player, you probably have a tough time with corporate sponsors. Oh yeah. The battle people say well, and I will say that some of the coaches are just as bad. No, absolutely, absolutely. So, so yeah, no, I think during it, there's an intensity and you know, during the race and you get one of the neat things about our sport is you get to join along and listen to it. And so I scanned the drivers. I, I can hear him and you know, it's funny the great ones, even when the car they'll be going on, this is the worst I've ever driven. I can't. And you're, and you're thinking yourself, he's leading right now. He's winning. You know, he's telling us the car stinks so they're, they're, they're never satisfied. They want better. So it is fun to look at them. That is amazing. Hey, everyone, I want to thank you for listening. We're gonna take a little break right now, but we'll be right back. We're talking with Dave Alpert from joe Gibbs racing.

Mm hmm. Uh huh. Yeah. Hey, how come up with us listeners? Manscaped. Well, they sent me, uh, they hooked me up with a bunch of tools and formulations for their package three point oh kit. Uh, so, you know, I want to show you guys what's in the perfect package, right? We all think we got a perfect package, but they sent me the perfect package three point Okay. And I want to show you what they sent me. So it was crazy. It came in this great box. Uh, you know it and you can see what it says. They will thank you because they sent us this awesome trimmer. They sent us uh you know, stuff that makes you smell better. And then uh you know, they sent me this great uh boxers what you get right, protect them. And then uh you know, they sent me this, cool. It uh sat I guess you want to call it to store all your stuff in. So uh it's been great. Manscaped, sent me a bunch of product. Um you know, and you know, you can see it all on here. Uh you know, you can go to Manscaped dot com and put in the code. Uh Gus Frerotte, that's G U S F R E R O T T E. Get 20% off and free shipping when you use that code, but you can get a kit, you can get individual items like uh this way cool groomer that has a little led light, um, ceramic. Uh these things come apart, they're waterproof, you can do a lot with them. So you know, get manscaped is great. You know, it's funny game. I remember when I was playing with the Denver broncos and I'm not going to mention any names, but there was a gentleman who was playing on our team and uh, you know, if you ever hears the story, you'll know exactly what I'm talking about. But he brought his own clippers in one time and he used it to trim his beard up his goatee and everything and he had him there for about two or three weeks and he goes in around the corner, he walks in and there's a person, another player that is actually manscaping with his beard trimmer. So you know, one of the things is, you don't want to use the same trimmer down there that you use up here. So uh, he kind of freaked out a little bit and he said, hey, how long have you been using that tool there? And he said, well, showed up here about three weeks ago and I've been using it ever since. So you know, there is a lesson learned that, you know, don't leave things out and probably if it would have just said manscaped on it, we wouldn't have had that issue, but it's probably one of the funniest, uh, taking care of your ball stories I've ever heard or been around in the locker room in the NFL. So, uh, it's a great story. Um, but you know, I always said There was no way to know, there's no name on it and the guy was just using it and another guy was using on it was not good, but it's a heck of a funny story. So one of the best I've ever heard my 15 years playing in the league. Um but you know, there's so many great things about Manscaped and what they're doing because guys, you got to take care of yourself even though I got great hair. Um and getting older, but you still have to maintain some sort of grooming, right? And so, you know, we all work out for me. I like working in my yard doing those things now that I'm retired, getting a little sweat on and everything you want to smell good. Uh you know, you gotta take care of yourself, They've got some great products. Um you know, this one, a little uh all deodorant, We'll need that here and there um, after, you know, working the yard, taking a hike, doing a walk, whatever you do. Um It's a great thing, but there's so many great products um I want to thank Manscaped...

...for sending them to me. Um The lawnmower 3.0. Obviously you can use it anywhere in your body, but I'm sure you guys have all seen the commercials, but this was one just letting you know that the lawnmower three point comes with the perfect kit. You can buy the lawnmower by itself. You can buy all these products individually. They even sent me this wonderful shirt. You can see the back, Your balls will thank you. And then here's the front. So it's an awesome shirt. They have great gear. And you know what? Sometimes you can just sit back, take care of your balls a little bit and and read the paper. So think Manscaped even has their own daily news here. So which is great. So don't forget that you can go to the code Gus Frerotte and that's G. U. S. F. R E R O T. T. E. Uh And you can save 20% on any products, the complete the perfect uh package gift set and uh you know you can save 20% and get free shipping. So use the Code Gus Frerotte. G. U. S. F. R E R O T. T E. Hey, everybody spells my name wrong, they even spelled wrong back my pro bowl jersey. So you know, I gotta I gotta help you guys out. So don't forget how important it is that you use these products, take care of yourself down below uh and have some fun right? There's nothing closer to you than your little buddies. So use the lawnmower. Uh Use the Code Gus Frerotte, save 20% and get free shipping and uh order some great Manscaped products. Uh All right. Hey everyone, we're back on huddle up with gusts. I want to thank um sounder FM for hosting us on their podcast platform. And I want to also thank 16 31 digital news down in Washington D. C. In their new studio. I appreciate you guys having me on. So today we're talking with Dave, Alvin, Dave, we're back and you know, we've been discussing a little bit about your career. You started out as an unpaid intern driving back and forth and coaches car with that old bag phone. I'm sure it was you were telling me about, but you know, now you move your way up through the company Uh and you see everything grow. You know, we were talking before about I played 15 years and I had a transition. You've played now for since 93 until now, you've been on the same team, right? It's been a it's an amazing career and you've worked your way up and now you're kind of like the starting quarterback, you're the guy, you're the coach, you're the Gm, your, whatever you wanna call it, you're at the top. So tell me a little bit about that rise for you and how that happened. Well, it was, it was wild and so we literally have a playbook, we kind of made it up as we went along, You know, we were due to racing, we had 15 people and what was interesting was um I mentioned, I started kind of as the T shirt guys, so for a decade really, that was my wheelhouse, as I said, hey, I'm gonna become an expert in licensed product and I went to new york and met with the NFL Properties and Major League Baseball and I wanted to learn, you know, how it worked and um I keep a journal and for many years, you know, into my career I started lamenting as we sometimes tend to do, we feel sorry for ourselves. And I thought, am I going to be the t shirt guy forever? I'm not appreciated, whatever. And so I had, it was kind of each stage of my career, I kinda would think, I know I could do more than this. Well, there was a point where I kind of ran all the PR at JGR because again, we didn't have anybody else just fell to me and each stage I would do these different things until we get big enough to actually...

...hire someone who knew what they were doing in that area. So I was the t shirt guy and then we hired a licensing expert and I was the PR guy and we actually hired chris who came from the Redskins with joe to come work for us. And so Interestingly, it was this 20 year journey of always feeling like I was more important inside the building because I knew how much coach relied on my advice, but outside the building There was some Ego where hey, nobody knows all that I do in here, they just think I'm the T shirt guy and I would get frustrated with that. And so over 20 years, that pattern went on and a little bit, I know I was being prepared for a job that I had no idea was ever an option because here I worked for a little family business, I'm not a member of family. And then in 2015, you know, JD, who was our president, um got sick and you know, about six months to a year into his illness. It was clear that he couldn't, he couldn't operate you know anymore as the president he would continue to come in but he was not able to function and so you know the family came to me and coach sat down and he said you know, Dave we we want you to be the president and it's kind of like everything you know kind of made sense like okay now I understand you know each of those things I did now is going to quit because now I understand all of those area which was why I was really the only one that was to do it and I actually talked about in my book how the day that I became president interestingly honestly it was one of the worst days of my life because it was this it was this confirmation that Oh my Gosh JD is really not getting better. Like this is really happening. And um you just kept thinking one day they were going to go, you know, we figured it out JD is going to get better and you everyone's gonna, you know, so so it was like for 20 years I thought if only I could have more responsibility whatever. Then all of a sudden I became the president and my first journal entry was I wish I was still the teacher guy because I now it was like I used to wonder you know, how does JD sleep at night knowing there are 500 families depending on him and his dad to make good decisions because you know about that it's not just the 500 people that work for you there, it's their families and then all these corporate partners, you know Fedex mars Toyota, they have thousands of employees that every week are looking to us to make smart decisions. And it's a lot easier to be a, you know, a chief of staff giving advice than being the one that actually has to do this stuff. And so that transition for me was tough. So that that's kind of how my journey went. It was very, you know, I could have scripted 1000 scripts and this would not have been one of them. And you know, my name isn't Gibbs and I'm the president of their family business, which joe literally be started so he can hand it to his sons and his other son. Coy, fortunately he's with us and he's you know he's co chairman with joe. And um you know I I get to work, I get the privilege of working with Two Gibbs is but um what worked on our motor cross team for many years, he played football at stanford and then went and we started a motor cross team, so he wasn't in the day to day operations of the national car part for the first for the first while. So all that to say it was, it was a very wild journey. And one thing I wanted to know it was, you know, most leadership books are written from the perspective of what I call the alpha leader, you know, that type, which is what joe is, that, that's who I as you know, I work, I work for the Uber Alpha leader walks in the room, that's the person in charge, you know, and I am not that I am very opposite of that I am and mine is more a theme of reluctant leadership and I think that resonates with people. And so I I think that's one of the things that's unique about the book, is actually it contrasts the two of us. If I were an alpha leader, we would have killed each other a long time ago anyway. And so I think our complimentary leadership styles have been what makes it work. And I kind of detail that book, so whichever one you relate to more, I...

...kind of walked through both of them um you know, and so all that to say it's a long answer, but it was a very um you know, nonconventional Journey. That was not one that I ever could have scripted out, which is actually why I wrote a book about it. Yeah, well, it was very bitter sweet for you. I mean, all the hard work and then you lose your best friend. Um so that had to be very difficult, but you're also part of the family. I know your last name doesn't have Gibbs in it, but it uh from our from our story, you know, that you're telling us is that you've been a part of their family for a long, long time, and that's why they trusted you to take over this leadership role. And they've seen your the success you've had, and and I love the what you say in your book about, kind of do more than what you're worth. I think that's kind of what you were saying in your book. So, tell us tell us a little bit about the points like in your first chapter of your book, you you have some points that you should live by, and I think that it was really good and I like that I'm I'm really I want my son to read your book just because he's starting out in sport management. He's interning at the Hall of Fame this summer, which is really exciting. Yeah. And then, but I want him to under you know, you got to do all these extra things that that you don't want to do, but you need to do. But I talk about there's kind of five sections. The first section, yes, delivering more than you cost. And the idea is, if you want to have job security, I talk about making yourself indispensable and the way you make yourself, you'll be that person they absolutely can't do without. And, and, you know, when you're an unpaid intern delivering more than you cost is very low bar, but I would argue, you know, hey, tom brady makes a lot of money to deliver more than he costs. Absolutely. And so, and, and particularly when I talked to students or people starting out, there's easy steps that are a choice. It's not, you don't have to be a, you like earlier about these gifted people. These are choices there. So what's one of them be great at? Little things? Never say that's not my job. You know, I talk about being a fountain, not a drain. That person that you know, makes other people around them better. I mean who is the most valuable person on any team? It's a person who makes everyone around them better. And that's a particularly hard one. I think for younger people, your son and I think my sons are probably similar ages, think about their whole life. It's been a competition. You're competing for a grade point average, you're competing to get class rank to get into college to make a team. So it shouldn't be a surprise that when they enter the workforce, they have a me, me, me, you know, I'm gonna I'm gonna climb to the top. Why would you ever think one of them is going to go, hey, how do I how do I make things to be better or how do I, you know what I mean? Yet a decision maker? I can tell you it's the latter. It's the it's the other people, it's the others focus. People that are actually the best team players that that person that you say that person makes he or she makes everyone around them better. There encourager their, you know, whatever it is. And so these are little steps that that I think, you know, when you're sitting in a broom closet going, how do I what's my path? Often we're thinking about I wish I had that corner office. I wish I had this title when the reality is just be great where you are right now. Be great w you can't plan or dream, be really good at what you do and and being great at little things that leads to being entrusted with bigger things. Right? Right. And I love the part of your story where you talked about, uh, who won the championship and and the other three drivers. You really talk about it like Fedex is there. But you know, this is this is this is the last racist for all the marbles. And there's a guy who won, there's the other three who haven't won. They're all P. O. You know, they're upset and you go see them first, which I thought was amazing. Well, it's not your first, I will be the first to say that's not your first inclination.

And again, we're the only sport where when we go to our championship game, you know, it's not you either won or you lost. When one team wins, you have to be sensitive that three other teams, you know, didn't win, and and those partners and the workers that you have that work on those are just as important you and you know, it was again, same analogy if you have multiple kids, you know what I'm talking about, al gore gonna raise two of them collapse crying because they didn't win, and the one who wins, where do you, what do you do? You know? You know, it's not going to be a three way tie. So yeah, I think all those things in there, but um, are are important and they're hard. But I think one of the things and that I've learned is the lesson of delivering more than you cost isn't just as a person. I think it's also as a company. If you want to keep customers, hey deliver more value to them, they're paying you and you'll always have a customer. That's our philosophy with our folks. As if Fedex is paying us for X, Y and Z. At the end of the year, we want to say best money we ever spent by over delivering, you know. Well I can't you know, how many square feet did you say this facility was our main ones? About 250. And then we have actually one right down the road for our Triple A. Are Xfinity team. That's another 100,000. So yeah, it's like a Nasa facility. It's massive. And how many square feet was the first garage? Less than 10,000 with 50 people and very few offices. Thus the broom closet for your right. Right for Dave. We're gonna hate Dave. We got this great office for you. Yeah. It also includes sweeping up the garage every now and then. It just has no electrical outlets because it kind of used to be a closet. So Yeah, no that's that's awesome. That's awesome. So you have all this incredible experience with with joe Gibbs, his family, his team he's built and you've seen it grow from the bottom up and and now you say I'm going to take all this experience and this leadership that I've learned from, like you say, one of the alpha leaders that was not only in racing but also in the NFL within Two Hall of Fame, which is which is amazing. And uh so you go to write this book, tell me about how it started for you because it seems like it was a natural fit. Because you journal. It's funny. I I actually appreciate because it wasn't um I'm also very A. D. D. And it's hard for me to write for an extended journal. Perfect. Because you can write a couple of thoughts and then you're done book book. Not so much. Um the quick story is about 10 years ago my father who I mentioned earlier he was going to write a memoir about his CIA days and none of us, I didn't know where my dad worked till I was 16. So you know we're all excited. My dad's gonna finally write a book and he got about three chapters through it and he got cancer and I urged him your dad let me record all your stories and that way. If you can't finish it I'll make sure. And you know my dad was an optimist and he didn't let me and my dad passed away. And you know I only got three chapters of his book done well I appreciate that. And and you know, I've often thought you know, he deprived us and future generations of that amazing story. And so it was, it was when my dad died that I told my wife, I said look my story and keep in mind at the time JD wasn't sick and I wasn't yet. But I just said, hey look, my story is my dad's but I want our boys and their kids to know this amazing story of joe gibbs racing and how I started in a broom closet. So I'm gonna write a book. So I set up an app on my phone that was called book on the notes app. And honestly for the next 56 years every time I get on a plane, which was a lot I would just you know, or I would be in the car and I would voice memo, you know, treat people like us old transaction or just something that I discovered or learned or thought of and and about three years ago. You know, again deep into JD's illness, just sort of all felt like all right, this is the time to aggregate all these notes. And I wrote up his...

...proposal and was able to get a publishing deal. And then it took, it took about two years from working with a had a writer to help me who I described as an interior designer. He took all my thoughts and the furniture and rearranged it and coherent better. Um, yeah, we and we did it and we turned, I mean we turned the manuscript in all the way last june and so and so editing and now there's the marketing of it. So all that to say it was a very long process. The writing of it for me came in short spurts. I would wake up an hour early, two or three days a week. That was all I could do at times, like an hour. And then my brain would be, I was like, it would turn to mush and some mornings I would write nothing. Um, and honestly, I'll share this with you the month before I turned it in, just over a year ago, I told my wife, I'm going to the publisher and I'm going to return everything and I'm not turning this book and I'm not doing it. I just don't like it. Like I, I thought, and again, that's part of my personality is just lack confidence. And I thought, no one's gonna want to read this. I'm having trouble putting it all together. And, you know, the publisher urged me, no, this is really good. I think you've got something here. And so anyway, I'm glad I went through with it and I now have done some really great feedback and I'm glad and glad that I wrote it actually. So I hope it encourages folks. It's not meant to discourage anyone. I wanted to be really an encouragement. Oh yeah, definitely. I mean, coming from selling 70 Redskin joe gibbs t shirts, joe gibbs racing t shirts at RFK, you're writing a book. You know, you think about your path is incredible. I mean, uh, it reminds me of when I interviewed Matthew McConaughey. Right? He's a huge skins fan. Yeah. And he just wrote that, wrote a book called Green Lights. But he's the same way where he journal do everything like store his his from when he was a kid, right? He said, I just got to write it all down and he did. And he had all these journals and his thing was he went out instead of doing voice memos, He went out to the desert and kind of started writing this book. You know, he had to be a little more dramatic than, you know, getting on a plane. But uh, it reminds me of that because even though you say that it didn't kind of go together. But I really think it did because you put all your thoughts down and you can see them and then somebody could help you organize them. I mean, I have my wife read my stuff that I write all the time because she's 1000 times better than I would ever be. Well. That's good. And interestingly one of my sons and three boys and there are really smart kids and one of my boys, Austin all the boys were actually very boston. I would honestly, I would send him chapters and I would send him late at night and by the time I woke up the morning he would read Mark stuff and I was like you are like you need to do this for a living. And he, this is after college, he's got a full time job and he had a gift. So I did have some help and he would say yeah dad, I don't like the way he said this or whatever. So I had some help from my family. Again day thomas who helped me collaborate, did a great job. I am happy with the way that it turned out and got some affirmation from some folks. You know I sent the manuscript to a few folks who were there from the beginning and said look I can't remember what I had for breakfast yesterday. So can you make sure the way that I described this is correct? And so I got some of that, And what was really cool for me was a few months ago, I got to record the audio book, so that it's me reading audio book, you know, to think recording audio book, are you serious? So, if you're really bored and you want to listen to me for, I don't know how long it takes start to finish, probably 67 hours, but you can get the audio book too. But that's how I love to read is listen. Yeah, yeah. I'm like, you like, I start reading and you know, my my attention span goes real shorten. Yeah, Yeah. It's like, uh, you know, for me, for golf, I figured that's why I'm not, like, really good at golf because, you know, you're if around takes like 4.5 hours, I'm like, out of it, you know, we don't get me into gulf because I I was affiliated...

...about three, I'll tell you real quick about three years ago, our friends at Fedex, you know, they invited me to play in the pro am at the ST jude classic. I told the guy, I told my buddy Fedex I would, you know, I'm not a good golfer, but I'm going to kill you if you put us in a high profile group. Oh, no, no, we're good, we're good. And the night before I get to Memphis and he still hasn't told me and I text him and I'm like, you gotta tell me who were playing with him. He goes, all right, we're playing with john daly and Brett Baer from Fox News was like a two handicap and I literally replied, I'm going to kill you. And so I had to humiliate myself for the whole day. And honestly, I came home and I told my wife, I said, I know I'm not going to take lessons or practice as much as I need to get better, so I'm done. And I quit, I quit like three years ago, I'm not playing golf anymore, I'm too competitive, bad at something. It is hard though, like when you are competitive and it's just like, where do these ships come from? I don't know, I don't understand it, it's like, and then I've played a lot of programs and then all of a sudden there's fans like, oh, I hit one of his fans, That's crazy, you have? No. Oh my gosh! So yeah, we never played more. It was probably 100 and 50 people because we teed off at like 7 30 in the morning, by the way, both of those guys were delightful. I mean, the nicest guy, john daly, literally was giving me lessons by the sixth hole. He was like shifting my hips and he couldn't have no, he could not have been nicer. So I just was were you, were you holding his beer and cigarette at the same time? That I will not make a comment on that. But there might have been both, there might there might have been both involved that, but it was something, there was something in a little red cups. Yeah, it was, it was no nicer. Hey, I I appreciate you coming on and telling me your story. I think it's great. And we're talking about taking the lead, your, your book out and all these things. But you know, I wanted to ask you one last thing was last year with the pandemic. It was really hard for a lot of sports teams and how did Nascar and joe Gibbs racing take on the pandemic and really keep their fans engaged in everything that was happening. So gus I'm actually glad you mentioned that. It was really remarkable. So if I'm honest, the pandemic hits and we're about Five races into a 36, we have a long season, five races into a 36 race season. And as I mentioned before, you know, all of our revenue comes from sponsors who are paying you to be on TV every week. So there was a few weeks for us, as there were from any businesses where we thought if we don't race this whole year, I don't know how we're gonna make, I mean, you're just wondering as a business, how are we going to do so? Well, like you said, you had 500 families count on it, 100 and right. And now they can't come into work, there's no race to prepare a car for. And so you're just kind of wondering what are we going to do? And it was one of the more amazing things I have often said, I'll just say, I know I'm, you know, I'm biased because I work in Nascar, but I think, I think Nascar is maybe the best sport we are at our best when there's trouble when there's when something during the crisis, we just, we have a way of rallying together. And so there were non stop zoom calls, literally from from the day that we, it was Atlanta that we shut down with the teams. I mean it was a grind and it was working with local governments tracks and how can we do this? And if you would have asked me in March, will you face this year, I would have said, gosh, it will probably august or september at best. And Nascar's credit, We had, we missed 10 weeks. We started up in May and we were able to do, you know, double headers and so forth, caught up. It ended up being, you know, really the only sport last year, the full, you know, during the pandemic to complete a full season without an asterisk. Um it was, and on top of that, what was really cool was the first week we missed. But after that, until that 10 weeks later when we actually got on a...

...real race track, we did virtual racing where, you know Fox, who was the broadcaster, Jeff Gordon and Mike Joy and the real broadcast crew and the real drove a simulated race, which on tv looked very real. You know, our sport is one where the driver actually drives it and it feels the same playing video game as it does. And so we broadcast, we were the first sport back with a fake race and got over a million viewers for event because people had nothing to watch. All right, sure. I'll watch Kyle Busch and Denny Hamlin race on a computer game. And so we wouldn't even do that to fill tv time until we went back. So, and as a company Again, we had about 10 weeks where folks couldn't come into work. And then once they gave us the green light, it was actually a little bit less than once we got the green light to go race, Anyone who had to physically touch a car was declared essential and they were allowed to come in. So we had a limited group coming in and they were, I mean, our protocols were off the charts strict and we were fortunately had no issues and we were able to field cars and it just looked very different, you know, and again, joe as a coach and coach is like to be in person. So he struggled with not having everybody there around. You know, he doesn't like the virtual stuff and he was convinced everyone's on vacation on my coach. They're not on vacation, They can't come in. And so, you know, he would, he would, we would do video calls with him, which was kind of wild because that's not really his thing. But Um, it worked honestly our sport really. I'm very proud of our sport for how we responded. But, and at the same time, I'm grateful now with all sports to see crowds and you know, the Coca, Cola, this week had, you know, 50,000 fans. And it just, it feels it feels right. It's great to be back. I started the Pepsi 501 year down in Daytona. I started it, I got to ride in the starting car around the long before the race, it was in the pace car and it was in a bonneville, we were doing about 1 35 they're behind us going like this. I'm hanging on the bar going around Daytona. It was it was a lot of fun though. It that's great. And I think that the pandemic and I don't know about your industry and um, I think that it's really give an opportunity to look at technology to for fan engagement and everything else that can happen now. And I think that that will grow with a R. And everything else coming out. I think that I'm sure you guys have used a lot of that through this to really engage your fans and keep them coming keeping apart for sure. And we were so appreciative of our fans for being patient. I know it was hard, you know the interesting thing about our sport that I said when we did go back without fans, I do think Nascar had a natural or other sports in terms of feeling more normal for this reason during our games you can't hear the fans anyway because it's really loud. So during the broadcast there wasn't that obvious lack of fans as there were in some of the other sports where you're like, is it either why is quieter? That sounds like fake piped in noise? The only time seemed weird was at the end when the guy did is burnout and we get out of the car normally you hear the boos or cheers and nothing and that was kind of weird. But the race itself, if you clicked on the T. V. You kind of go looks like a race so it looks like a race. Yeah. Yeah that is kind of cool, you know. Yeah. So David, I appreciate you coming up. Please tell all of our fans how they can find your book and how they can follow you and joe gibbs racing on social media and everywhere. So the book check out taking the lead book dot com. We've got a little site you can read all the endorsements we have from drivers and some other folks. Coach Gibbs was gracious enough to write my forward and that's on there and you can click on whatever your favorite retailer is to buy it, you know, amazon or what have you. Um Yeah and you can check us out. All of our handles are at joe gibbs racing. So twitter, we've got some phenomenal social media folks that give you a lot of inside scoop. Um, if you want to follow me, I'm on twitter at, at Penske...

P. R. N. S. K. I. But uh, I'm not a huge, I am, I'm on social media more as a consumer and a producer. But I'd love it if you'd go to taking the lead book dot com and I will add one last anecdote. My author proceeds from the book um are all being donated to the J. D. Gibbs legacy Fund. So it enables me to more shamelessly promote the book because uh, anything that I would have made is going to get donated to honor my buddy. So I don't have much shame in in touting the taking the lead book dot com. Yeah so yeah everybody go to taking the lead book dot com and obviously everything going to the J. D. Gibbs was that J. D. Gibbs Gibbs Legacy Legacy Fund. So uh definitely we'll put that on our social media and we appreciate you coming on today. Um and I want to tell you that this this was an amazing thing. Uh I've I've been wanting to hear more about Nascar and racing. We interviewed Mario Andretti not too long. You know, you're so good. Which was a lot of fun and hearing that story and hearing your story from northern Virginia and you know it feels like we know each other a little bit just because we're both we're both Redskins fans and Redskins, you're you're part of the joe gibbs family and there's no more nobody more Redskin than joe joe gibbs. So thanks dave for joining me on how to up with Gus. I appreciate it, it was my pleasure. I really appreciate it. Thanks again. Hey everyone we want to thank uh Dave Alperin for joining us today on huddle up with Gus. I want to thank 16 31 Digital News, my whole team, Teri and Ian uh and super producer brian to uh you know helping me through all this and then we want to thank Sounder FM for hosting us. Dave, thank you so much for joining us on huddle up with Gus everyone go check out his book at taking the lead book dot com and just know that all the proceeds from the book for him goes to the J. D. Gibbs Legacy Fund who was a very good friend and if you listen to the podcast obviously you'll know that was his friend. He they were friends for a long time. He's been a part of the Gibbs family um Since the early 80s and Dave Man. What a story, appreciate you coming on and sharing it and check it out at taking the lead book.com. And we'll see you next week on the huddle up with gusts And that's a wrap sports fan. Thanks for joining in the fun at the 1630 one digital studios for another to huddle up with Gus featuring 15 year NFL quarterback Gus Ferrand, huddle up with Gus is Proudly produced by 1631 digital media and is available on apple music.

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